May 9th: Jo’s PR top Five
My penultimate top 5 blog post for May!
1. The Truth About PR People is that We Often Tell the Truth. This blog is linked to a story from Ad week about a bogus blog in the USA. Students of Hunter College in New York invented a girl (Cee) who launched an online appeal for a missing bag. Sounds strange but the tactics used by the PR class have caused quit a stir. It’s really different to anything I have heard before and I found it a good read.
2. The message that stands out from ‘Five Thoughts on The Future of Public Relations’ is that although change is scary, PR agencies unwilling to embrace it will ultimately be squashed by it.
3. This is a post I definitely agree with. If journalists experienced things from a PR angle and realised what working in PR meant, I think it would work wonders for their journalistic future. Great idea.
4. This is something I read today and thought huraahh! I wrote a blog post just the other day about manners in PR (well the media in general) and I think stories like this reflect exactly what I mean. My post has been slightly misconstrued but my underlying point is that no amount of good PR tricks, marketing and expertise can replace simple good customer services and manners. People you interact with deserve and expect your respect and only when you give it will you receive it back. Like Catriona says ‘they [PR, marketing and customer service] go hand in hand’ or at least they should.
5. First of all I find the amount of people studying PR at Leeds Metropolitan University and writing blogs astounding. That course is making a lot of noise and looks like it’s getting more and more popular by the day. Anyway, like Lizzy says, PR can be applied anywhere but there is a difference between flyering and working in an agency. I’d say you need the qualifications to work in a professional agency, and you will benefit from them greatly. Just because you work in Burger King does that make you a chef? In any profession there are levels and the better your experiences and qualifications the better you will ultimately do!
Filed under: public relations
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Excellent post, although my only qualm is with point five. I work in PR but I have a degree in Eng Lit and Writing, so technically, I’m not qualified, but I really think that PR is about personality.
Sure the technical aspects (writing, strategy etc) are equally important, but I think that if your personality is the correct fit, then the technical aspects should feel like common sense more than technical knowledge…
I’m always learning, so I might change my mind about this soon!
Jed, I agree. I think to be successful in PR you need two fundamental personality traits. Firstly you need to be proactive. You must want to get things done! Secondly you have to be excited. If you’re not passionate about what you do everyday for a living, it’s time to go home.
On top of this you also need qualifications, training, experience yadda yadda yadda.