Strive Notes

Here’s a little explanation about why I wrote the dos & don’ts post earlier this week.

At the end of each month, those of us in the PR consulting business go through a self-flagellation exercised called ‘compiling activity reports’.  It’s a tortuous affair where we take a look back over the past four weeks and draw each and every thing we’ve done for each client.  Depending on the size of contract, this can range from a couple of dozen transactions to a couple of hundred.

Most of us would rather be spared this monthly blight, but clients demand it. And it is actually a useful exercise when you think about it.  Once completed you hopefully have a snapshot of achievement that justifies your existence.  But I get panicky when instead I see a picture of hard work with little result.

It’s a given that in PR, nothing is guaranteed.  But when you get a run of bad luck, it can get you down.  Hence my post.

But now the activity reports are finished and sent off to clients, and I’m a bit more relaxed.   I want to say thanks to the reporters that did interview our clients, offered us feedback, apologised when life got in the way and were just generally nice work with.

Filed under: public relations