Posted on August 31st, 2008 by sherrilynne
Jeff Pulver is encouraging us to take part in Blogday 2008 and I figure why not? It’s a great way for us all to check out different blogs and maybe learn a thing or two. So here are my five blogs (non-PR) to celebrate BlogDay.
1. Special Little People provides aromatherapy products for children. Blogger Janine [...]
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Filed under: writing
Posted on August 30th, 2008 by sherrilynne
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I just spent 3.5 hours reading PR blogs. What an excellent way to while away a cold damp Saturday morning. It’s tough to boil it down to just five favourites, but here goes.
1. Dave Jones has posted and invited us to steal his blog stats dashboard template. It seems to be a [...]
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Filed under: public relations
Posted on August 27th, 2008 by sherrilynne
Media Week is reporting that Johnston Press, owners of Isle of Man Newspapers, has seen advertising revenues plummet by 21.0% year on year in the first seven weeks of the second half of the year.
Total revenue fell 6.3% to £293m for the first six months of 2008, year on year, while operating profit fell 15.6% [...]
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Filed under: Media
Posted on August 26th, 2008 by sherrilynne
Further to my recent post on how easy it is to use RSS. The guys at CommonCraft have just released this short how to video for Google Reader. Enjoy.
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Google Reader users: a favour…
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Filed under: public relations
Posted on August 26th, 2008 by sherrilynne
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OFCOM, the UK telecoms regulator has released its fifth annual communications market report, which shows people in the UK are spending more time than ever using a variety of communications and media services.
On average, Britons spend a total of seven hours and nine minutes per day surfing the net, using mobile phones, [...]
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Filed under: Tech Talk
Posted on August 25th, 2008 by sherrilynne
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It seems a whole bunch of people have their knickers in a twist about a split second view of a portrait of murderer Myra Hindley in a Visit London promotional video shown in Beijing.
A spokesperson for Boris Johnson said the use of the image is ‘deeply disturbing’.
A senior government official told Sky [...]
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Filed under: Media, public relations
Posted on August 23rd, 2008 by sherrilynne
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There is so much incredibly good content in the PR blogosphere. And, the pool keeps expanding with more people getting into it. Picking just five to highlight here is getting increasingly difficult. But here goes:
1. Chris Brogan has some excellent tips on technologies and tools that will help us all save time.
2. [...]
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Filed under: public relations
Posted on August 22nd, 2008 by sherrilynne
Strive Notes has being going strong for more than two years now and I’m still enjoying publishing it and I hope readers enjoy it too. But I know that not everyone out there as up to speed as some on how to use RSS and newsfeeds. So we’ve been sending out a monthly e-newsletters [...]
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Filed under: Strive Public Relations Limited
Posted on August 22nd, 2008 by Melanie
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Recently returned from London two traumas affronted me: first, my daughter’s UFO broke, so had to be returned; second, and more importantly, when returning it to the store whence it came, Harrods, I realised the world’s most famous store has lost its apostrophe!
Diligently adding the apostrophe throughout the refund request letter, it [...]
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Filed under: writing
Posted on August 21st, 2008 by sherrilynne
We had a great turnout to the social media club at today’s ThirdThursday lunch in Douglas. Discussion ranged from social tools, networks, Web 3.O, corporate blogging, platforms, communications and marketing strategies and campaigns. Once again Owen has beat me to the punch so check his blog for a round up of the event.
For me [...]
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Filed under: public relations
Posted on August 19th, 2008 by sherrilynne
The Isle of Man provides a good framework to support the commercialisation of space.
This is the theme of a report by Timi Aganaba, a graduate student from the International Space University (ISU) in Strasbourg, France.
She’s just finished a three-month secondment in the Space and Satellite division of Island law firm Cains.
‘The very first thing I [...]
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Filed under: Tech Talk
Posted on August 18th, 2008 by sherrilynne
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Uberpulse is running an excellent interview with Andy Lark who runs Dell’s corporate marketing. He says:
“The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of marketing mix has sort of become more and more transactional and more and more tactical in [...]
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Filed under: public relations
Posted on August 16th, 2008 by sherrilynne
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Don’t be. Dosh Dosh explains why using the element of surprise in a viral campaign can significantly improve marketing effect.
“Surprise’s effects are immediate: An stronger focus of attention on the stimulus, a heightened consciousness, better retention of memory at the expense of other stimuli. All of which eventually result in [...]
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Filed under: public relations
Posted on August 15th, 2008 by sherrilynne
Title: Managing Editor/Director/Broadcaster
Employer: Pear Publishing
Beat: Worldwide celebrity music, culture and business.
Career highlight: Oh god, I have a few! The first one was when I launched my first celeb mag back in 1997. I was still at university in Swansea. Basically, I was a typical student and I wanted to get into nightclubs/gigs for free and [...]
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Filed under: Media, public relations
Posted on August 15th, 2008 by sherrilynne
Some readers might say that boobs and chips are two of their favourite things. And that’s exactly what Canadian franchise New York Fries is hoping people think when they see this advert. You might think I’m about to climb up on my feminist soapbox over this one, but no. I’m just saluting great Canadian ingenuity.
Thanks [...]
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Filed under: Media
Posted on August 14th, 2008 by sherrilynne
Having your ears on really works when it comes to social media. I’m always telling the clients that the at the very least they should be monitoring the blogosphere. I say, “if someone was throwing a dinner party and your customers, staff, shareholders, competitors were all going to be there, wouldn’t you like to hear [...]
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Filed under: public relations
Posted on August 14th, 2008 by sherrilynne
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According to the Social Media Club blog there are nine get togethers organised before the end of the month. All of them are in American cities, plus there is one other taking place right here in the Isle of Man.
The Isle of Man Social Media Club meets the Third Thursday of each [...]
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Filed under: Media
Posted on August 12th, 2008 by sherrilynne
Take a bit of racism, add a smidgen of sexism and mix well with one male ego. Yield: Internationally acclaimed journalist Martin Bashir.
Ok, I know I’m a bit late on this one, but I wanted add my two pennies on the incident where journalist Martin Bashir’s attempt at humour managed to offend his audience and [...]
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Filed under: Media
Posted on August 11th, 2008 by sherrilynne
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In the last couple of weeks we’ve seen two new internet launches designed to upset the market. In one case it’s an industry leader going after an open source success; the other sees a start up taking on the global leader. Let’s start by taking a look at Knol, Google’s attempt to unseat [...]
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Filed under: Tech Talk
Posted on August 9th, 2008 by sherrilynne
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I’m rather late on this, but it doesn’t mean I don’t love you. I’m just juggling a lot these days. All you July linkers and commenters, please feel the love from Strive Notes:
Brian Boyd
Don Draper
Shill
Digglit
Leo Bottery
Rachel M. Esterline
Daryl Willcox
Babooshka
Reg Crowder
Nick Pledger
FreshNetworks Blog
Owen Cutajar
School Communications 2.0
[...]
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Filed under: Strive Public Relations Limited
Posted on August 8th, 2008 by Melanie
You don’t have to agree with someone to admire them. It is with just such a sentiment I regard Dr Ken Smith who suggested certain key words, often misspelt by his university students, should be accepted as ‘variants’ and their misspelling overlooked.
You have to admire him for coming up with such a bad suggestion with [...]
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Filed under: writing
Posted on August 7th, 2008 by sherrilynne
Last month saw the inaugural meeting of the Isle of Man Social Media Club and a group of blogging enthusiasts and social-media-curious individuals got together to talk about Web 2.0 technologies and how we use them.
The next meet up is 21 August. Everyone is welcome! It takes place at Paparazzi in Douglas at [...]
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Filed under: public relations
Posted on August 6th, 2008 by sherrilynne
Happy Birthday Laura! Twenty years old today!
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Posted on August 5th, 2008 by sherrilynne
It’s surprising how many people still are unaware of RSS (Really Simple Syndication) when you consider how it can help individuals and companies make the most of the internet.
RSS are web feed formats used to publish web content frequently and deliver information directly to the desktop of subscribers for free.
Industry research shows that tens of [...]
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Filed under: Tech Talk
Posted on August 4th, 2008 by Laura
As my time at Strive PR comes to an end, it only feels right that I reflect on my experiences here. I began working for Sherrilynne in June 2007 (having first volunteered for a few weeks earlier that year). I knew, as soon as I got stuck in, I was about to learn more [...]
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Filed under: public relations
Posted on August 2nd, 2008 by sherrilynne
Are you a recent PR graduate or do have you recently gained a CIPR diploma? Perhaps you’ve earned a degree in journalism, media studies or English? If you’ve answered yes to any of these questions and are looking to take your first step in a PR career we might have just the [...]
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Filed under: public relations
Posted on August 2nd, 2008 by sherrilynne
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I was just reading Sally Whittle’s post about how ‘clients suck’ and was reminded of an incident this week. Sally’s premise is that it’s hard to deal with some client’s egos. My response is client ego becomes less of an issue as you become more experienced and skilled in PR consulting. [...]
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Filed under: public relations
Posted on August 2nd, 2008 by sherrilynne
Each month I do a roundup of the most popular Strive Notes posts. This month I took a different approach. Instead of looking at traffic to the site, I looked at unique visitors that clicked through to posts. It certainly shows an entirely different picture to the other method and demonstrates the ‘long tail’ of [...]
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Filed under: public relations
Posted on August 1st, 2008 by sherrilynne
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Caroline has compile a list of the PR blogosphere content that she’s liked best over the past week:
1. Interesting post by Seth Godin about how to get people to go against the saying “If it ain’t broke, don’t fix it.”
2. Here’s some good advice from Eric Eggertson. Follow your gut.
3. Scandalous flirtation between [...]
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Filed under: public relations