Strive Notes

Having your ears on really works when it comes to social media.  I’m always telling the clients that the at the very least they should be monitoring the blogosphere.  I say, “if someone was throwing a dinner party and your customers, staff, shareholders, competitors were all going to be there, wouldn’t you like to hear what they are talking about?”

I just came across this excellent case study about a retailer that was listening.  Garmin, a GPS retailer, contacted popular blogger and twitterer Chris Brogan. Internet Retailer says Garmin monitors the web using Google Alerts.  This is how social media can have a postive effect on a company and its products. 

Thanks to Bloggers Blog for pointing this story out.

Filed under: public relations