Boobs and chips
Posted on August 15th, 2008 by sherrilynne
Some readers might say that boobs and chips are two of their favourite things. And that’s exactly what Canadian franchise New York Fries is hoping people think when they see this advert. 
You might think I’m about to climb up on my feminist soapbox over this one, but no. I’m just saluting great Canadian ingenuity.
Thanks to Franchisor Marketing for highlighting this campaign.
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Double whammy if the boobs do not do the job one can console themselves with the chips. I like it. Very clever.
I’d also argue that it’s the contrast that works. Although admittedly eye-catching, the melons are so unnatural that they’re not aesthetically tasteful whereas we hope the chips are. Fake-meets-real. Much like new-meets-old (http://ourpasthistory.com/images/514.jpg) or (http://www.flickr.com/photos/jbparker/477633248).
You are right James. Thanks also for the links to the great pix. (btw…the chips at NYF are great).