Surprised how effective viral marketing is?
Posted on August 16th, 2008 by sherrilynne
Image by tychay via Flickr Don’t be. Dosh Dosh explains why using the element of surprise in a viral campaign can significantly improve marketing effect.
“Surprise’s effects are immediate: An stronger focus of attention on the stimulus, a heightened consciousness, better retention of memory at the expense of other stimuli. All of which eventually result in curiosity and exploratory behavior. This arousal also intensifies subsequent reactions, the excitation from being surprised transfers over to other experiences.”
Interesting perspective.
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[...] in closed club called triiibes the other was a blog post from Dosh Dosh. Yesterday I commented on Sherrlynnes blog. Over the last couple of years some of us may feel the need to use the internet with caution. While [...]
Thanks Sherrilynne for adding my post to your blog. I’m glad you found it useful. Twhirl really is an amazing tool.
Lawton Chiles, yes and I’m addicted to Twitter too! Thanks for dropping bye