Dell says social media powers everything
Image via Wikipedia Uberpulse is running an excellent interview with Andy Lark who runs Dell’s corporate marketing. He says:
“The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of marketing mix has sort of become more and more transactional and more and more tactical in nature. Social media stuff is much more strategic… Use social media to power the fundamental of the business. That’s what we’re focused on”.
In May I attended the Don’t Panic Guide to Social Media conference in London. Dell’s Kerry Bridge gave an interesting presention on the cool stuff they are doing. She said that there are 4,000 unique conversations relating to the Dell brand taking place online each and every day. Kerry and her ‘SWAT team’ identify where they are taking place, prioritise them and engage when they feel their participation would make a positive difference.
Dell ’so gets it’. We can all learn from them.
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Great point Sherrilyne - really glad your blog’s in my feeds so that i caught this.
Andy’s points are a thrilling endorsement of point of view that understanding social media brings a point of view that will inform marketing, indeed business, strategy at every level.
Thanks again - it’s made my day before it has even started. I’m posting this to my personal blog, my corp blog, delicious and everywhere else I can video think of…
Anthony, I wish all our clients were as enlightened as Dell is. It will take time.
Echoing Antony re seeing your post in my RSS feed. Good old RSS
Great post, nice synthesis of the interview. It’s very good to see and hear this kind of endorsement from the senior marketer in an organization which now has major credibility as a leader in embracing social media.
[...] (Via Uberpulse via Sherilynne Starkie.) [...]
Neville, I’m glad you agree. Wouldn’t Dell be a great client to have on the books?
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