Twitter brings risk and opportunity

Posted on September 1st, 2008 by sherrilynne
Image representing Twitter as depicted in Crun...Image via CrunchBase, source unknown
With many global brands such as Ford, Coke and Harvard Business School getting into it, blogging has gone quite mainstream, in the USA at least.

But the corporate world is now just waking up the world of microblogging, Twitter, Plurk and Spoink, if you like. So when Exxon Mobil jumped into the fray last month, joining the conversation with millions of ‘Twitteri’ from around the world, there was a lot of excitement. The only problem was, it wasn’t actually Exxon.

Click here to read the rest of this Tech Talk column.

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