Strive Notes

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How do newspapers choose which case studies make their pages? What’s the difference between pitching a feature to the FT and a column to the Mailon Sunday? On September 9th 2008, the folks at the:101 are giving people the opportunity to sit down with experienced BBC and national journalists to find out!

The latest Nationals Pitching Day is taking place 9 September in London, and there are a few places left. The workshop focuses on providing practical skills that enable PR executives to pitch any journalist with confidence. Using interactive exercises, role play and Q&A sessions, it will provide insights into:how to craft attention-grabbing email pitches who to call on a national newspaper and when tailoring pitches for blogs and websites using news wires and regional press as a gateway to nationals and more.

About the trainers:

Neil Aitchison is a freelance radio, broadcast and online journalist whohas spent many years working with BBC Television, BBC Radio and BBC Online.

Catherine Cooper is a regular contributor to the Daily Telegraph, Observer, Sunday Telegraph and Guardian newspapers, as well as a range of women’s and parenting magazines.

Linda Jones is a freelance journalist with almost 20 years experience. She regularly supplies stories to the likes of the Daily Mail, Daily Express, News of the World, Guardian and Telegraph newspapers.

Sally Whittle has been covering business, HR and training for almost ten years, and today regularly contributes to broadsheet newspapers on a range of topics, including charities, technology and small business.

The workshops will take place at 44 Portland Place in London on the 9th September and run from 9.30am to 5pm.

Filed under: public relations