Strive Notes

1. Debbie Ng had a right rant about clients which made me laugh. I especially enjoyed the comments about the IT guy.  Giggle.

2. In ‘Why you need to be looking at Twitter’, Mitch Joel explains the basics and talks about the microblogging service’s potential for organisations.

3. Donovan Sharkey’s analysis of some recent data on the effect of social media trends on the practice of public relations provides some interesting insight.

4. The inmedia blog post ‘My PR agency can’t write’ is entirely correct. If your PR people can’t write about your company, your products or services or issues, then they don’t understand your business.  How can they advocate on your behalf?

5. Sally’s got some excellent advice about making yourself available should a journalist need to speak to you.  Seems basic, but I’m not surprised to hear about her challenges.  These days people would rather send an email nine times out of ten rather than pick up the phone.

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Filed under: public relations