Internet crucial in Obama election
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This is the election in which Web 2.0 played a significant role in allowing American citizens, and people around the world, to feel that were taking an active role in democracy. So how did online social media shape the election of 2008 and what can business learn from it? There was a wide range of tactics used to reach audiences that traditionally shy away from the voting booth. Both candidates put serious effort into reaching people via social networks, YouTube and Second Life.You have to admire the creative thinking behind some digital campaign initiatives. On John McCain’s website and you can play Pork Invaders, a version of Space Invaders with a message about wasteful government spending. And the popular online games Guitar Hero 3 and The Incredible Hulk both sport in-game ads for Barack Obama.
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