PR for startups…the risks

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One of the real risks of working with tech start ups is that they will not pay you for your work. It’s not that they don’t want to pay you.  At the outset they think they will, because their product, technology, company is so brilliant that they’ll make tons of dosh and will be happy to pay your bill. But guess what?  It doesn’t always work out that way.

Nope.  It’s probably more likely that things won’t go that way at all.  Because starting a company from nothing and making it successful is very difficult.  There are so many external factors involved in achieving your goals that, often no matter how hard you work, things go wrong.

Then, because the people behind tech start ups are not born communicators (that’s why they hire us in the first place), they go silent when your invoice is past due.  They avoid your calls.  They ignore your letters.  Then if you get aggressive. they tell you the cheque is in the post.  Ya right!

Why can’t they just ring and say, “Look, we don’t have the money.  Can we work something out?” That would be the sensible thing to do.

The trouble is that we PRs are not the most sensible of creatures at times.  We get sucked into their dreams.  We love the excitement of being involved in starting something new.  We want them to suceed and in the end we take the risk.

Sheesh!  We’ll never learn, will we?  At the very least, we should try to remember to get ALL our money upfront.

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2 Responses to “PR for startups…the risks”

  1. From a legal perspective as long as they pay something, they reduce the risk to themselves. Of course not paying a PR company can have particular bad conequances if you do not want everyone to know your business. Where that’s new business plan now….

  2. Very astute observation Leo. Very correct indeed. I wonder if anyone ever figured out how CallKey ended up on page one of the Examiner business pages?

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