Strive Notes

1. Shel explains why Motrin moms really do matter. He’s right.

2. Kami is not too happy with Burg King’s new Burger Virgin campaign. “This campaign is dressed up like a documentary, but it really seems to be more an echo of the offensive but wildly popular Borat in reverse, where exploiting cultural differences was the crux of the humor.”  She’s right.

3. Are you interested in learning about how to use Twitter to build a brand.  This is a good collection of links to get you started on the right path.

4. PR Blogger has a good video summary of last week’s Don’t Panic Guide to Social Media in Manchester. Nice twist.

5. Todd Defren has a good post on the agenda of a good corporate blog. “Yea — even in public.  It’s the transparency, the humanity — the willingness to jump off the deep end every now and then — that makes a blog a compelling read.” He’s right.

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