Strive Notes

Some top PR blogosphere content from the past few weeks:

1. Kevin Gallagher has some excellent advice about PR and marketing for cleantech startups.

2. Paul Stallard has run an very interesting interview with Digital FT’s Peter Whitehead in which Peter discusses how and why he relates to public relations professionals.

3.  Here’s a very good explanation of the importance of digital PR. Bottom line?  Keep on with traditional marketing communications, but embrace digital PR at the same time.

4. With his PR Scorecard for Social Media Vendors, Jeremiah Owyang encourages us all to ‘walk the walk’.

5. Text 100 has published some research that shows how effective PR contributes to a brand.  The study shows that PR is probably more important than advertising.

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Filed under: public relations