Webmail to the fore
Posted on April 20th, 2009 by sherrilynne
- Image via CrunchBase
There was a time, not so long ago, that people would have refrained from using Hotmail or Gmail as their email domain for business. Now, according to Gartner, the research company, that’s all set to change as the software as a service (SaaS) model for email is leading the way to the large-scale adoption of cloud computing.
According to Gartner analysts, SaaS email is already proving attractive for many companies and will represent 20% of the commercial email market by the end of 2012. In 2007, the SaaS email market represented only 1 % of the commercial email market.
This is probably not the best news for Microsoft whose Outlook email software is the runaway market leader for desktop and enterprise applications; the market for third-party product vendors is predicted to shrink by one-fifth. But while disruptive technologies do force change and impact established business models, they often also create new opportunity.
Click here to read the rest of this Tech Talk column.
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