Online reputation management
Posted on June 24th, 2009 by sherrilynne
A lot of people in the Isle of Man are quite excited about the Government’s initiative to help get Island retailers online.
There’s been some negative publicity about the e-commerce platform that’s been selected and since I write about technology on these pages every week, I’ve been following the story with interest.
For someone in my line of work that means setting the necessary persistent searches to make sure I see any online mention of Venda, the e-commerce vendor in question, and what was quickly revealed to me is that no one outside the the Isle of Man is talking much about Venda.
The only recent mentions of the brand originate from here and are controversial at best and negative at worst. In this case, I’m not sure that Google Search’s first page for Venda gives an accurate reflection of the company and its services.
This experience offers an excellent insight into the importance of online reputation management.
Click here to see the rest of this Tech Talk column.
Filed under: public relations
Subscribe to our feed
Subscribe by Email
Leave a Reply