Is Facebook putting your job on the line?

Image via CrunchBase

‘OMG! I HATE MY JOB! My boss is a total pervvy ****** always making me do **** stuff just to **** me off. ******!’
This is the Facebook status line recently published by one not-so-motivated employee after a hard day’s toil.
Unfortunately for the staff member in question, the following comment is posted below hers.
‘Hi [...]

Twitter as a weapon of war

Image via CrunchBase

It’s been pointed out to me a few times over the last few days that within a couple of hours of my interview with Manx Radio’s Stuart Peters about Twitter, the site crashed and was down for hours.  The implication is that Talking Heads audience members flocked to the microblogging site in droves [...]

Public relations skills

Public relations is all about cocktail parties, fashion shows and lunching with ‘the press’, right?
Wrong!  Yes there is a social element to job,  but don’t underestimate the talents and skills required to be successful as a public relations professional.  First of all there are the hard skills that are fundamental.
First among these is the ability [...]

Study shows PRs are not liars

Image via Wikipedia

Throughout my career I’ve been subjected to a good deal of ribbing and teasing, some of it not too good natured, that being in PR means I tell lies for living.  I actually don’t find it too funny but know that people’s understanding of public relations comes from what they see from political [...]

Third Thursday: Social media club meets

Next week is the third Thursday of August and that means that the Isle of Man Social Media Club is getting together for lunch at Paparazzi in Douglas. 
Maybe you are trying to figure out Twitter, of have just established a Facebook Fan Page.  Or maybe you’re a seasoned blogger with a long history in Digg.  [...]

A simple guide to domain names

Image by danielbroche via Flickr

Researching EU regulations, speaking at community events, choosing domain names for clients.
These are just three things that have been keeping this PR busy over the past week.  It’s the variety that keeps the job interesting.  I’d not been involved in domain names for quite some time, so it seemed prudent to [...]

How do the news media work?

Image via Wikipedia

Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams.  But that was before the Internet changed everything.
Now print journalists are producing video reports and podcasts.  Radio and TV journalists are blogging. And then there are bloggers, who many say are a law unto themselves.
So [...]

Social networks hit the headlines

Image by Getty Images via Daylife

Anyone in the Isle of Man who still thinks social media is not important or that only a ‘few geeks ever pay attention to that stuff’ could learn a lesson by opening today’s newspaper, The Manx Independent. 
Page 3 is dominated by a story about a KSF depositor’s musical protest that [...]

Ofcom: Why kids are leaving Facebook, etc.

Today the UK national media were reporting that social network sites like Facebook and Twitter are no longer the preserve of the young with middle-aged people (like me!) logging into them in ever-larger numbers based on a report published by Ofcom, the communications regulator. 
I got a call from Manx Radio here in the Isle of [...]

Mobile phone directory raises concerns

Image via Wikipedia

There is no doubt that the mobile phone proliferates in modern life. Everyone has one.  In fact, it’s not uncommon for people to forego having a land line all together so that they depend solely on their mobile to keep in touch with the world.
Recent studies show that in Europe, there are more [...]

How to identify key audiences

To be successful in public relations, you need to know which people you need to reach and how to communicate with them.  Get this wrong, and you might as well forget the whole campaign.  Correctly defining the target audience is the key because you’ll more than likely need to communicate differently with each group, depending [...]

What is PR?

Image via Wikipedia

What is PR?  I hear that question quite often.  In fact, I ask that question often too.  Usually it’s  when I’m interviewing a candidate for a position at my public relations consultancy.  You’d be amazed at the answers.
“PR is marketing”, is a frequent answer to which I usually reply, “Well yes and no.”  [...]