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	<title>Comments on: Public relations skills</title>
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	<link>http://strivepr.com/2009/08/15/public-relations-skills/</link>
	<description>experts in digital PR and social media</description>
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		<title>By: Leo Bottary</title>
		<link>http://strivepr.com/2009/08/15/public-relations-skills/comment-page-1/#comment-20474</link>
		<dc:creator>Leo Bottary</dc:creator>
		<pubDate>Mon, 07 Sep 2009 14:47:17 +0000</pubDate>
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		<description>An anonymous and petty shot - the worst kind in my view.</description>
		<content:encoded><![CDATA[<p>An anonymous and petty shot &#8211; the worst kind in my view.</p>
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		<title>By: sherrilynne</title>
		<link>http://strivepr.com/2009/08/15/public-relations-skills/comment-page-1/#comment-20473</link>
		<dc:creator>sherrilynne</dc:creator>
		<pubDate>Mon, 07 Sep 2009 14:44:31 +0000</pubDate>
		<guid isPermaLink="false">http://strivepr.com/?p=1694#comment-20473</guid>
		<description>Good spot.  Thanks.</description>
		<content:encoded><![CDATA[<p>Good spot.  Thanks.</p>
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		<title>By: Anonymous PR Officer</title>
		<link>http://strivepr.com/2009/08/15/public-relations-skills/comment-page-1/#comment-20470</link>
		<dc:creator>Anonymous PR Officer</dc:creator>
		<pubDate>Mon, 07 Sep 2009 13:44:05 +0000</pubDate>
		<guid isPermaLink="false">http://strivepr.com/?p=1694#comment-20470</guid>
		<description>&quot;No two days are every alike and you get to go places and meet people that you’d never thought you would.&quot;

You state at the very top of your article that you must have the ability to write.  And then proceed to create an error in the first sentence of the above paragraph.....</description>
		<content:encoded><![CDATA[<p>&#8220;No two days are every alike and you get to go places and meet people that you’d never thought you would.&#8221;</p>
<p>You state at the very top of your article that you must have the ability to write.  And then proceed to create an error in the first sentence of the above paragraph&#8230;..</p>
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		<title>By: sherrilynne</title>
		<link>http://strivepr.com/2009/08/15/public-relations-skills/comment-page-1/#comment-20306</link>
		<dc:creator>sherrilynne</dc:creator>
		<pubDate>Sat, 15 Aug 2009 19:36:58 +0000</pubDate>
		<guid isPermaLink="false">http://strivepr.com/?p=1694#comment-20306</guid>
		<description>Agreed Leo.  Mine was an attempt to outline the hard and soft skills required, especially at entry level.  The problem solving and critical thinking you describe are important too.  But for the kids and women returners who ask me what a career in PR involves, I wanted to list the basics.</description>
		<content:encoded><![CDATA[<p>Agreed Leo.  Mine was an attempt to outline the hard and soft skills required, especially at entry level.  The problem solving and critical thinking you describe are important too.  But for the kids and women returners who ask me what a career in PR involves, I wanted to list the basics.</p>
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		<title>By: Leo Bottary</title>
		<link>http://strivepr.com/2009/08/15/public-relations-skills/comment-page-1/#comment-20305</link>
		<dc:creator>Leo Bottary</dc:creator>
		<pubDate>Sat, 15 Aug 2009 19:19:06 +0000</pubDate>
		<guid isPermaLink="false">http://strivepr.com/?p=1694#comment-20305</guid>
		<description>As you know, I&#039;m a big fan of your blog, but let me say I was a bit surprised by this post. It&#039;s not about cocktail parties and lunches for sure.  But I hope it&#039;s not only about what you listed either.  If it were, I would have run in the other direction 25 years ago. 

What I love about PR is the strategic thinking; creativity; empathy; the literal solving of puzzles; the fact that knowing what to do is often the easy part, but knowing what to do with you&#039;re working for is another matter.  It&#039;s about really understanding your audiences and the special nuances that come with messaging - and not just words, but actions as well.  It&#039;s about the ability to be a quick and deep study about a broad range of enterprises.  I would regard all of these as not simply the work of senior people, but the work of everyone in the organization regardless of level, experience, or agency tenure.  I realize it&#039;s just one perspective, and not necessarily complete either, but if we want to bring the best and the brightest into PR, then let&#039;s really tell them what&#039;s waiting for them. I can&#039;t think of a more exciting and more rewarding way to make a living.  Cheers, Leo</description>
		<content:encoded><![CDATA[<p>As you know, I&#8217;m a big fan of your blog, but let me say I was a bit surprised by this post. It&#8217;s not about cocktail parties and lunches for sure.  But I hope it&#8217;s not only about what you listed either.  If it were, I would have run in the other direction 25 years ago. </p>
<p>What I love about PR is the strategic thinking; creativity; empathy; the literal solving of puzzles; the fact that knowing what to do is often the easy part, but knowing what to do with you&#8217;re working for is another matter.  It&#8217;s about really understanding your audiences and the special nuances that come with messaging &#8211; and not just words, but actions as well.  It&#8217;s about the ability to be a quick and deep study about a broad range of enterprises.  I would regard all of these as not simply the work of senior people, but the work of everyone in the organization regardless of level, experience, or agency tenure.  I realize it&#8217;s just one perspective, and not necessarily complete either, but if we want to bring the best and the brightest into PR, then let&#8217;s really tell them what&#8217;s waiting for them. I can&#8217;t think of a more exciting and more rewarding way to make a living.  Cheers, Leo</p>
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