Mobile adverts are the way forward
Posted on September 20th, 2009 by sherrilynne
As global advertising revenues continue their freefall and traditional mainstream media struggle to cope in the new digital world, there’s more bad news from research company Gartner.
A newly published report projects that mobile advertising spending worldwide will grow by 74 per cent this year to $913.5 million and will accelerate in 2011 when advertisers are expected to boost mobile advertising spend as part of an overall shift to digital channels.
Media industry website Mediapost.com reports that by 2013, Gartner expects mobile ad spending to surpass $13 billion, with the Asia-Pacific region leading the way, followed by North America and Europe.
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