Hmm, you say “wiaved till 2015″. We’d understood the £300,000 of DTI money to have paid for the scheme for two years. Has this been extended quietly? Also, has it been “waived”? We, as Manx tax payers are paying for this in two ways:
a) loss of local business as the scheme was sent to the UK on the premise there was no suitable solutions over here (not true, I wrote one such solution which is currently running a number of advanced Manx-hosted shops)
b) As tax payers, we have PAID for the £300,000 for the business to go elsewhere.

Apart from the geographic and bizarre decision for the DTI to send perfectly good work to the UK because they have no faith or knowledge of the island’s own offerings, it’s completely missing the point. Manx shops fail because of poor customer service and poor numbers of people through the door. An on-line presence will do nothing to solve that.