Strive Notes

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I was chuffed when earlier this week I was included in the PR Top 100 according to Edelman’s Tweetlevel.

Crowdsurfing author David Brain explains Tweetlevel on his blog: “Yet again we brutalise complex human concepts like trust, popularity, influence and engagement with our over-simplistic (but pretty bloody clever) algorithms.”

In the post’s comments, there’s a lengthy debate between digital sociologist  Brian Solus and the man behind Tweetlevel Jonny Bentwood among others.  The disagreement surrounds the accuracy and relevance of the algorithms and the definition of  ‘influence’.

But for me the debate is beside the point.  I was very pleased when I was named to the Conversation Age’s 100 PR people worth following on Twitter, a few weeks ago.  I’m equally pleased to be listed on Tweetlevel.

It’s not because it’s a measure of my popularity or worth. The reason I’m so pleased is because it’s recognition that people think the stuff I post is useful or entertaining.  Is that influence?  Maybe.

But  it makes me keep trying my best to find and post the most useful and entertaining content I can, because I feel responsible to my followers. Doing this research keeps me learning.  And that helps me do my job.

So thanks Edelman and Conversation Age for including me on your lists. I’ll keep trying.

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Filed under: Social Media, public relations