Corporate social media use grows

Corporate social media use grew 14% in 2009, according to The Center for Marketing Research at the University of Massachusetts Dartmouth.
Their latest study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500.
Highlights of the report:

Social networking continues to lead the way. The technology that continues to be the [...]

December 14th: PR top 5 (Tiger Woods)

Image via Wikipedia

It’s a story that seems to roll on and on and I’ve been hesitant to chip in with my two pennies’ worth because so much as already been said by so many.  But here’s a summary:  for perhaps the first time in his life, it sucks to be Tiger Woods.
He’s been caught stepping [...]

Dell demonstrates social media ROI

Image via Wikipedia

Dell has been at the forefront of social media since the company first got flamed byTech blogger Jeff Jarvis a few years ago.  Having learned its lessons the hard way, the now company puts social media at the centre of its whole marketing strategy.
Having already established a pretty solid track record in online [...]

Fundraiser for Mayoress’ Charity Appeal

Fourteen staff and friends of  Strive PR  recently visited Tracey Bell’s Super clinic to raise £180 for the Mayoress’ Charity Appeal.   We toured the newly opened, state-of-the-art facility and enjoyed an evening of luxury including free treatments and demonstrations (and a glass or two or of bubbly).  Tracey Bell donated 20% of all sales made [...]

Social media and selling snake oil

Image by virtualreality via Flickr

I read BusinessWeek’s article ‘Beware Social media Snake Oil’ with interest because it’s a subject I’ve been thinking a lot about recently.
Over the past couple of week’s I’ve run into a few people claiming to be social media consultants who, after a few minutes discussion,  reveal themselves  as having not really [...]

Why you need a Facebook Fanpage

So you’ve set up your Facebook Fanpage and are running adverts to help attract fans.   Soon you’ll have a whole community queuing up to buy your products and services.   Setting up a Fanpage couldn’t be easier, and becoming a fan is almost effortless…one simple click of a mouse and voila!…instant fan.   The sales will be [...]

Super Third Thursday for social media club

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome.
On 21 January 2010, we are kicking off the New Year with Super Third Thursday with guest speaker Chief Inspector Mark Payne of the West Midlands Police.

Chief Inspector Mark Payne is responsible for the smooth running of [...]

Communicating bad news in hard times

The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox, the Isle of Man printing and stationery company, was issued this week.   This story is my editorial contribution.
They say that when you laugh the world laughs with you and when you cry you cry alone.  But during these recessionary [...]