Large companies are into social media

Posted on February 27th, 2010 by sherrilynne

This a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS to the new site.
Three out of four Fortune Global 100 companies are using social media in some way, according to a study  published by Burson-Marsteller, the global PR firm.
Twitter has proven the most popular with 65% of the Fortune Global [...]

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Filed under: Social Media

Isle of Man Twitter’s most influential

Posted on February 27th, 2010 by sherrilynne

This is  cross post from our new site sherrilynnestarkie.com. Please adjust your RSS to the new site.
Twitter isn’t a popularity contest.  A tweep might have a ton of followers, but this is not necessarily a measure of his influence. How an individual behaves and interacts within the community is a better indicator [...]

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Banker’s reputation in ruins

Posted on February 27th, 2010 by sherrilynne

This is a cross post from our new blog at sherrilynnestarkie.com .  Please reset your RSS to the new site.
When is comes to apportioning blame for the current economic recession, it seems that bankers are getting the lion’s share, according to a PR Week survey carried out by research company OnePoll.
In fact, [...]

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Filed under: public relations

Twitter: influence vs popularity

Posted on February 19th, 2010 by sherrilynne

This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS to the new site!
It’s been a bad week for the American airline Southwest. Movie director Kevin Smith, also known as Silent Bob, was allegedly kicked off a flight because he’s too fat to fly.  He vented [...]

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Filed under: Social Media

Google gets social buzz

Posted on February 15th, 2010 by sherrilynne

This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS to the new site!
If you’re already using Facebook, Twitter and email you might wonder why you’d ever want or need to get involved in Google Buzz.  The new social service, launched last week, seems to mimic many of [...]

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Lunchtime social media seminar in the Isle of Man

Posted on February 15th, 2010 by sherrilynne

This is a cross-post from out new site sherrilynnestarkie.com. Please reset your RSS to the new site!

The Isle of Man’s International Business School has asked to me to speak at a lunchtime CPD seminar on 19 February 2010.   I will cover the basics…

What is social media – an overview of platforms
How is [...]

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Filed under: Social Media, events

Workshop: Getting to grips with Social Media

Posted on February 7th, 2010 by sherrilynne

This is a cross post from our new site sherrilynnestarkie.com Please point your RSS to the new site, because Strive Notes will be put to bed before long.
Mark your calendar!  I’m running a ‘Getting to grips with social media’ workshop on 30 March 2010.  Last November’s event proved very popular. It was sold [...]

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Filed under: Social Media, events

Social media goes mainstream

Posted on February 4th, 2010 by sherrilynne

This is a cross post from our new blog sherrilynnestarkie.com.  Please reset your RSS because Strive Notes will be shut down at the end of February 2010.
If 2009 was the year of Twitter, then let 2010 be the year that social media comes of age and takes its rightful place at the centre of [...]

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Filed under: Social Media