Posted on September 29th, 2008 by sherrilynne
Markettools has just released a report that reveals that more than two-thirds (68 percent) of online adults say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions.
It’s more evidence that organisations, especially companies who sell products or services need to get serious about [...]
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Posted on September 28th, 2008 by sherrilynne
Wow, September is almost gone already! Here are my top five posts from the PR blogosphere this past week.
1. Sally Whittle has some excellent advice for newbies on pitching trade media.
2. Deborah Zanke tells us how to get media coverage for fundraising events.
3. Today, having a degree means nothing. It’s all about intelligence and creativity. [...]
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Posted on September 26th, 2008 by sherrilynne
Want a free ticket to the upcoming Web 2.0 Expo Europe? It’s taking place in Berlin on October 21-23. The three-day conference and exhibition is for designers and developers, product managers, entrepreneurs, VCs, marketers, business strategists and anyone passionate about creating a better web ecosystem. You get free entry to all conference sessions, workshops and [...]
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Posted on September 23rd, 2008 by sherrilynne
Had a great time at the Claremont Hotel in Douglas tonight. They are launching their newly refurbished conference facilities and a new state-of-the-art boardroom facility and invited people to come along to take a look and have a taste of the menu on offer. The facilities are really great…fantastic IT infrastructure and presentation kit. The [...]
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Posted on September 23rd, 2008 by sherrilynne
Here is an excellent example of how having a blog can help a company in a crisis. Bill Marriott, chairman and CEO of Marriott International, has been blogging since at least January 2007. He is widely read by employees, customers and the tourism industry in general. He comments on a range of topics from employment [...]
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Posted on September 22nd, 2008 by sherrilynne
We’ve published an e-newsletter for those who may not be using RSS and newsfeeds, but would still be interested in reading our news and information about media, marketing and communications.
If you’re getting Strive Notes via RSS and don’t wish to receive the newsletter, just send a message and we’ll remove you from the list. Or, [...]
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Posted on September 21st, 2008 by sherrilynne
1. Rohit has a right good rant about Kellogg’s Lego Fun Snacks. Why do people hate marketers?
2. Jeremiah gives a interesting explanation of how VCs and tech analysts are similar yet different in their perspectives when engaging with entrepreneurs.
3. Chris Brogan has an excellent discussion going about defining web authority. There’s a lot of comments [...]
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Posted on September 20th, 2008 by sherrilynne
We’ve recently welcomed a new voice in social media to the Isle of Man. Derek ‘The Bandit’ Richardson has just relocated from South Africa and you’ll soon be hearing him at weekends on 3FM. But when he’s not entertaining Island residents with his take on dance music, he’s pretty busy online. He’s got two podcasts: [...]
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Filed under: Media, public relations
Posted on September 13th, 2008 by sherrilynne
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Well that was the week that was. There’s little more to say, except here is my list of some of the blog posts I enjoyed reading the most over the past week.
1. Jeremiah Owyang makes some good points about why some start ups need to hire PR professionals.
2. Lee Hopkins gives an [...]
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Posted on September 10th, 2008 by Melanie
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A blog is traditionally written by someone who knows what they’re talking about. However this blog post on blogging isn’t. I didn’t even know what blogging stood for until I recently read a book on the subject, Naked Conversations by Robert Scoble and Shel Israel.
It has opened my eyes up [...]
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Filed under: public relations
Posted on September 7th, 2008 by sherrilynne
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I learned a lot more about how the Internet impacts public relations this week. Here are my picks of the best stories:
1. Ten ways to measure the ROI of social media; Charles Helfin has some really good advice on evaluation.
2. Susan Getgood points us to some excellent Internet [...]
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Posted on September 5th, 2008 by sherrilynne
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If you think that blogging is just for geeks and emo teens you’re wrong. Debbie Weil, renowned communications consultant and author, has put together the definitive list of 67 Big Brand Blogs. The list covers global leaders of a range of industries from Accenture in finance to technology leaders Cisco to Harley-Davidson [...]
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Posted on September 3rd, 2008 by sherrilynne
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How do newspapers choose which case studies make their pages? What’s the difference between pitching a feature to the FT and a column to the Mailon Sunday? On September 9th 2008, the folks at the:101 are giving people the opportunity to sit down with experienced BBC and national journalists to [...]
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Posted on August 30th, 2008 by sherrilynne
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I just spent 3.5 hours reading PR blogs. What an excellent way to while away a cold damp Saturday morning. It’s tough to boil it down to just five favourites, but here goes.
1. Dave Jones has posted and invited us to steal his blog stats dashboard template. It seems to be a [...]
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Posted on August 26th, 2008 by sherrilynne
Further to my recent post on how easy it is to use RSS. The guys at CommonCraft have just released this short how to video for Google Reader. Enjoy.
Related articles by Zemanta
Google Reader users: a favour…
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addthis_pub = ‘Sherrilynne’;
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Posted on August 25th, 2008 by sherrilynne
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It seems a whole bunch of people have their knickers in a twist about a split second view of a portrait of murderer Myra Hindley in a Visit London promotional video shown in Beijing.
A spokesperson for Boris Johnson said the use of the image is ‘deeply disturbing’.
A senior government official told Sky [...]
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Filed under: Media, public relations
Posted on August 23rd, 2008 by sherrilynne
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There is so much incredibly good content in the PR blogosphere. And, the pool keeps expanding with more people getting into it. Picking just five to highlight here is getting increasingly difficult. But here goes:
1. Chris Brogan has some excellent tips on technologies and tools that will help us all save time.
2. [...]
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Filed under: public relations
Posted on August 21st, 2008 by sherrilynne
We had a great turnout to the social media club at today’s ThirdThursday lunch in Douglas. Discussion ranged from social tools, networks, Web 3.O, corporate blogging, platforms, communications and marketing strategies and campaigns. Once again Owen has beat me to the punch so check his blog for a round up of the event.
For me [...]
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Posted on August 18th, 2008 by sherrilynne
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Uberpulse is running an excellent interview with Andy Lark who runs Dell’s corporate marketing. He says:
“The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of marketing mix has sort of become more and more transactional and more and more tactical in [...]
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Posted on August 16th, 2008 by sherrilynne
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Don’t be. Dosh Dosh explains why using the element of surprise in a viral campaign can significantly improve marketing effect.
“Surprise’s effects are immediate: An stronger focus of attention on the stimulus, a heightened consciousness, better retention of memory at the expense of other stimuli. All of which eventually result in [...]
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Filed under: public relations
Posted on August 15th, 2008 by sherrilynne
Title: Managing Editor/Director/Broadcaster
Employer: Pear Publishing
Beat: Worldwide celebrity music, culture and business.
Career highlight: Oh god, I have a few! The first one was when I launched my first celeb mag back in 1997. I was still at university in Swansea. Basically, I was a typical student and I wanted to get into nightclubs/gigs for free and [...]
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Filed under: Media, public relations
Posted on August 14th, 2008 by sherrilynne
Having your ears on really works when it comes to social media. I’m always telling the clients that the at the very least they should be monitoring the blogosphere. I say, “if someone was throwing a dinner party and your customers, staff, shareholders, competitors were all going to be there, wouldn’t you like to hear [...]
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Posted on August 7th, 2008 by sherrilynne
Last month saw the inaugural meeting of the Isle of Man Social Media Club and a group of blogging enthusiasts and social-media-curious individuals got together to talk about Web 2.0 technologies and how we use them.
The next meet up is 21 August. Everyone is welcome! It takes place at Paparazzi in Douglas at [...]
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Posted on August 6th, 2008 by sherrilynne
Happy Birthday Laura! Twenty years old today!
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Posted on August 4th, 2008 by Laura
As my time at Strive PR comes to an end, it only feels right that I reflect on my experiences here. I began working for Sherrilynne in June 2007 (having first volunteered for a few weeks earlier that year). I knew, as soon as I got stuck in, I was about to learn more [...]
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Posted on August 2nd, 2008 by sherrilynne
Are you a recent PR graduate or do have you recently gained a CIPR diploma? Perhaps you’ve earned a degree in journalism, media studies or English? If you’ve answered yes to any of these questions and are looking to take your first step in a PR career we might have just the [...]
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Filed under: public relations
Posted on August 2nd, 2008 by sherrilynne
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I was just reading Sally Whittle’s post about how ‘clients suck’ and was reminded of an incident this week. Sally’s premise is that it’s hard to deal with some client’s egos. My response is client ego becomes less of an issue as you become more experienced and skilled in PR consulting. [...]
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Posted on August 2nd, 2008 by sherrilynne
Each month I do a roundup of the most popular Strive Notes posts. This month I took a different approach. Instead of looking at traffic to the site, I looked at unique visitors that clicked through to posts. It certainly shows an entirely different picture to the other method and demonstrates the ‘long tail’ of [...]
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Posted on August 1st, 2008 by sherrilynne
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Caroline has compile a list of the PR blogosphere content that she’s liked best over the past week:
1. Interesting post by Seth Godin about how to get people to go against the saying “If it ain’t broke, don’t fix it.”
2. Here’s some good advice from Eric Eggertson. Follow your gut.
3. Scandalous flirtation between [...]
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Posted on July 27th, 2008 by sherrilynne
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Apparently Max Clifford had been advising, on a pro bono basis, Robert Murat, the man who for a time was at the centre of the investigation of the disappearance of Madeleine McCann.
This week, Murat received a payout of £500k from the British media for publishing unfounded accusations about him. He has also [...]
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