Image by BrittneyBush via Flickr This is a cross post from our new blog at sherrilynnestarkie.com. Please reset your RSS. Seventy per cent of public relations and communications agencies cite social media as a major cause of communications crises, according to a survey conducted by Dynamic Markets, a research consulting firm. A hundred senior PR [...]
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Image by dhammza via Flickr This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS to the new site. The leaders of the UK’s three main political parties have all agreed to participate in television debates in the lead up to the May election. Most pundits agree these TV events will [...]
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This is a cross post from our new blog at sherrilynnestarkie.com . Please reset your RSS to the new site. When is comes to apportioning blame for the current economic recession, it seems that bankers are getting the lion’s share, according to a PR Week survey carried out by research company OnePoll. In fact, 72% [...]
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This is a cross post from our new site sherrilynnestarkie.com. Please reset your RSS because before long we’re shutting Strive Notes down. Yesterday Chief Inspector Mark Payne of the West Midlands Police spoke to the Isle of Man Social Media Club . Following the Third Thursday meeting, he and I had a fascinating conversation about [...]
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Image via Wikipedia It’s a story that seems to roll on and on and I’ve been hesitant to chip in with my two pennies’ worth because so much as already been said by so many. But here’s a summary: for perhaps the first time in his life, it sucks to be Tiger Woods. He’s been [...]
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Image by virtualreality via Flickr I read BusinessWeek’s article ‘Beware Social media Snake Oil’ with interest because it’s a subject I’ve been thinking a lot about recently. Over the past couple of week’s I’ve run into a few people claiming to be social media consultants who, after a few minutes discussion, reveal themselves as having [...]
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The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox, the Isle of Man printing and stationery company, was issued this week. This story is my editorial contribution. They say that when you laugh the world laughs with you and when you cry you cry alone. But during these recessionary [...]
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Yesterday we held our first open course of our workshop: Getting to grips with social media, and it was a resounding success! Twenty-four people, representing a range of industry, public and private sector and various job descriptions, turned up for this four-hour session that covered everything from the basics about tools and social platforms to [...]
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Lansons Communications Chief Executive Officer Tony Langham addressed a meeting of the Isle of Man’s Chartered Institute of Marketing group. He gave an overview of the work his firm is carrying out on behalf of the Isle of Man government; a 16-person media relations team is trying to raise awareness of the Island as a [...]
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Today at our social media workshop we announced that Strive PR is forming a strategic alliance with PDMS Limited to create the Isle of Man‘s premiere social media consulting service. We’ll be serving UK clients and those from further afield too! It’s become glaringly obvious over the past several months that those professional communicators who [...]
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I was chuffed when earlier this week I was included in the PR Top 100 according to Edelman’s Tweetlevel. Crowdsurfing author David Brain explains Tweetlevel on his blog: “Yet again we brutalise complex human concepts like trust, popularity, influence and engagement with our over-simplistic (but pretty bloody clever) algorithms.” In the post’s comments, there’s a [...]
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Remember that scene in Bridget Jones’s Diary where Daniel says, “You don’t have the faintest bloody idea of just how much trouble the company’s in. You swan in, in your short skirt and your sexy see-through blouse and fanny around with press releases.”? My heart sank the first time I heard that dialogue. “That’s it,” [...]
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It seems that journalists hate when PRs ring to follow up on an email according to a survey conducted by Iain Fleming as part of his CIPR (Chatered Institute of Public Relations Diploma) course at Queen Margaret University (thanks to Neville Hobson for pointing the story out). The key finding: “The project also reveals that [...]
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After an embarrassingly long absence due to family and business circumstances too numerous to mention, we finally have the return of the PR Top 5. Here’s what I’ve been loving this week! 1. When PR 2.0′s Brian Solis talks, people listen. And when he talks about news release embargoes (always favourite link bait subject), people [...]
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I was in Ottawa for a couple of weeks and Joseph Thornley of Thornley Fallis was kind enough to invite me along to the Ottawa Third Tuesday meet up. Nevermind, it was on the fourth Friday of October, it was still a great event with more than 75 people turning up for breakfast. I [...]
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The United Way is a Canadian charity that plays a key role in bringing the whole Ottawa community together to change lives. I had the chance, many years ago, to see the United Way up close and personal. Last night I was lucky enough to be invited to attend SchmoozeFest 09, an event staged by [...]
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Image by fredcavazza via Flickr Our recent ‘Introduction to PR’ workshops were a resounding success: both sessions sold out and we had a lot of positive feedback from the people who attended. One thing that came through loud and clear was that people want to learn a lot more about how to use online social [...]
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Public relations is all about cocktail parties, fashion shows and lunching with ‘the press’, right? Wrong! Yes there is a social element to job, but don’t underestimate the talents and skills required to be successful as a public relations professional. First of all there are the hard skills that are fundamental. First among these is [...]
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Image via Wikipedia Throughout my career I’ve been subjected to a good deal of ribbing and teasing, some of it not too good natured, that being in PR means I tell lies for living. I actually don’t find it too funny but know that people’s understanding of public relations comes from what they see from [...]
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Image via Wikipedia Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams. But that was before the Internet changed everything. Now print journalists are producing video reports and podcasts. Radio and TV journalists are blogging. And then there are bloggers, who many say are a law [...]
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Image by Getty Images via Daylife Anyone in the Isle of Man who still thinks social media is not important or that only a ‘few geeks ever pay attention to that stuff’ could learn a lesson by opening today’s newspaper, The Manx Independent. Page 3 is dominated by a story about a KSF depositor’s musical [...]
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Today the UK national media were reporting that social network sites like Facebook and Twitter are no longer the preserve of the young with middle-aged people (like me!) logging into them in ever-larger numbers based on a report published by Ofcom, the communications regulator. I got a call from Manx Radio here in the Isle [...]
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To be successful in public relations, you need to know which people you need to reach and how to communicate with them. Get this wrong, and you might as well forget the whole campaign. Correctly defining the target audience is the key because you’ll more than likely need to communicate differently with each group, depending [...]
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Image via Wikipedia What is PR? I hear that question quite often. In fact, I ask that question often too. Usually it’s when I’m interviewing a candidate for a position at my public relations consultancy. You’d be amazed at the answers. “PR is marketing”, is a frequent answer to which I usually reply, “Well yes [...]
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You know, not a week goes by that I don’t hear from someone who’s interested in getting a start in PR and is wondering what it’s all about. So I thought it might be helpful to create a seminar that will answer many of the questions I hear time and again. It occurred to me [...]
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Michael Jackson via last.fm Some say it rivals the deaths of Diana and Elvis as a ‘remember where you were when you heard the news’ moments. For millions and millions of people around the world, hearing news of the sudden death of Michael Jackson was like hearing about an old friend. But this time it [...]
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There is a new initiative out of Isle of Man Business & Innovation Centre (IoM BIC). It’s launching the Island’s first ever business club for women. One of the first things I did when I arrived on the Island in 2006 was look to try to connect with other women in business, but there was no such group, [...]
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Wow, time is racing by! Next week 16 July is Third Thursday in the Isle of Man and that means that everyone is invited to drop in for lunch with the Social Media Club at Paparazzi on the Promenade in Douglas 12.30 to 14.00. Anyone who is interested in Twitter, Facebook, blogging, podcasting or any [...]
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A few weeks ago I received an invitation from director of information systems at the Isle of Man Government’s Allan Paterson to attend a two-day workshop for IT organisations. Unfortunately, I couldn’t attend but by all accounts it was a great success. The programme was funded by Microsoft but was not focused on its software [...]
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A lot of people in the Isle of Man are quite excited about the Government’s initiative to help get Island retailers online. There’s been some negative publicity about the e-commerce platform that’s been selected and since I write about technology on these pages every week, I’ve been following the story with interest. For someone in [...]
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