PODCASTThis is a cross post from our new blog at sherrilynnestarkie.com. Please readjust your RSS to the site!
Millions of people love Twitter because it’s a great way to share information and socialise. So folks in Twitterland really hate the old hard-sell ‘buy my product’ type messages Companies that try to use [...]
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This is the third month for the Isle of Man Twitter Top 10. It started with my post on Twitter popularity v influence . Numbers are not necessarily any measure of value, but these [...]
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Many organisations don’t want start a blog or Facebook fanpage because they’re afraid of people contributing nasty or unwelcome comments. This can be a big issue for many [...]
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A couple of months ago I wrote a blog post about how Twitter popularity does not necessarily equal Twitter influence. I thought it might be fun to update the league tables of the Isle of [...]
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Seventy per cent of public relations and communications agencies cite social media as a major cause of communications crises, according to a survey conducted by Dynamic Markets, a research consulting firm. A hundred [...]
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My friend Susan Getgood is speaking on Tuesday’s Blogging with Integrity webinar, and I encourage everyone who is interested in learning what is best practice in terms of blogger outreach to check it out.
Susan [...]
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This is a question that many organisations are grappling with. And, after working with many organisations in various different ways my own answer to this question is that no, you can’t fully outsource [...]
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More than a hundred people turned up at Jaks on Thursday night for the Isle of Man’s first ever Twestival which has so far raised £1577.62 for the charity Concern Worldwide. Donations [...]
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The leaders of the UK’s three main political parties have all agreed to participate in television debates in the lead up to the May election. Most pundits [...]
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On Thursday 25 March, people in hundreds of cities around the world will come together for Twestival Global 2010, a fundraising campaign for child poverty charity Concern Worldwide, and the Isle of Man is joining in.
Twestival [...]
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I’ve been trying out Foursquare recently. It’s a social network that taps into location-based services. It’s early days for Foursquare, but I think the idea has legs. It works much like the other social nets; [...]
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Three out of four Fortune Global 100 companies are using social media in some way, according to a study published by Burson-Marsteller, the global PR firm.
Twitter has proven the most popular with 65% of the Fortune Global [...]
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Twitter isn’t a popularity contest. A tweep might have a ton of followers, but this is not necessarily a measure of his influence. How an individual behaves and interacts within the community is a better indicator [...]
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It’s been a bad week for the American airline Southwest. Movie director Kevin Smith, also known as Silent Bob, was allegedly kicked off a flight because he’s too fat to fly. He vented [...]
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If you’re already using Facebook, Twitter and email you might wonder why you’d ever want or need to get involved in Google Buzz. The new social service, launched last week, seems to mimic many of [...]
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The Isle of Man’s International Business School has asked to me to speak at a lunchtime CPD seminar on 19 February 2010. I will cover the basics…
What is social media – an overview of platforms
How is [...]
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Mark your calendar! I’m running a ‘Getting to grips with social media’ workshop on 30 March 2010. Last November’s event proved very popular. It was sold [...]
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If 2009 was the year of Twitter, then let 2010 be the year that social media comes of age and takes its rightful place at the centre of [...]
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If you have a social conscious and want to take control of the kind of web advertisements you see, help is at hand. The DoGooder, is a new browser plug-in [...]
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Search engines exist to help users find the web content they seek. These top tips leverage search technology to help get your site to the top of Google [...]
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Thanks to the more than 50 people who came out last week to Super Third Thursday, this year’s first meeting of the Isle of Man Social media club. Our speaker was [...]
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One of the most exciting social innovations to come along for a while is iSites, a just-launched service that lets you create a self-branded iPhone or Android application in [...]
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Yesterday Chief Inspector Mark Payne of the West Midlands Police spoke to the Isle of Man Social Media Club . Following the Third Thursday meeting, he and I had a fascinating conversation about [...]
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Filed under: Media, Social Media, public relations
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Students get more than they bargain for when a Happiness Machine replaces the soda vending machine. This YouTube video from Coke has been viewed +373k times in [...]
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Social networking tools are spreading into core areas of enterprise, including the marketing and communications, human relations, and customer service [...]
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Filed under: Social Media, Strive Public Relations Limited
I started blogging at Strive Notes four years ago in early 2006 but the time has come to make a change. Business has changed. Life has changed.
I thank everyone who has been reading commenting and contributing and invite you all to join me at my new site: sherrilynnestarkie.com.
I’ll be cross posting here for next few [...]
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PDMS, the software development firm specialising in web development services, has forged an alliance with Sherrilynne Starkie, managing partner of Strive Public Relations, to help organisations to build, manage and engage with online communities through social computing.
As part of PDMS’ Digital Design service, the new venture provides a unique combination of deep software engineering expertise [...]
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A new social networking site, MyBrandz, was launched today in Beta. The idea is to bring all brand fans together to discuss, share and update each other aboutthe brands they love.
MyBrandz places the brand at the heart of its web service – the MyBrandz Matrix – a dynamic compass mapping the brand world [...]
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Corporate social media use grew 14% in 2009, according to The Center for Marketing Research at the University of Massachusetts Dartmouth.
Their latest study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500.
Highlights of the report:
Social networking continues to lead the way. The technology that continues to be the [...]
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