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This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS to the new site.
The leaders of the UK’s three main political parties have all agreed to participate in television debates in the lead up to the May election. Most pundits [...]
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Filed under: Social Media, public relations
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On Thursday 25 March, people in hundreds of cities around the world will come together for Twestival Global 2010, a fundraising campaign for child poverty charity Concern Worldwide, and the Isle of Man is joining in.
Twestival [...]
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Filed under: Social Media, events
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I’ve been trying out Foursquare recently. It’s a social network that taps into location-based services. It’s early days for Foursquare, but I think the idea has legs. It works much like the other social nets; [...]
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Three out of four Fortune Global 100 companies are using social media in some way, according to a study published by Burson-Marsteller, the global PR firm.
Twitter has proven the most popular with 65% of the Fortune Global [...]
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Twitter isn’t a popularity contest. A tweep might have a ton of followers, but this is not necessarily a measure of his influence. How an individual behaves and interacts within the community is a better indicator [...]
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It’s been a bad week for the American airline Southwest. Movie director Kevin Smith, also known as Silent Bob, was allegedly kicked off a flight because he’s too fat to fly. He vented [...]
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If you’re already using Facebook, Twitter and email you might wonder why you’d ever want or need to get involved in Google Buzz. The new social service, launched last week, seems to mimic many of [...]
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The Isle of Man’s International Business School has asked to me to speak at a lunchtime CPD seminar on 19 February 2010. I will cover the basics…
What is social media – an overview of platforms
How is [...]
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Mark your calendar! I’m running a ‘Getting to grips with social media’ workshop on 30 March 2010. Last November’s event proved very popular. It was sold [...]
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If 2009 was the year of Twitter, then let 2010 be the year that social media comes of age and takes its rightful place at the centre of [...]
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Filed under: Social Media
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If you have a social conscious and want to take control of the kind of web advertisements you see, help is at hand. The DoGooder, is a new browser plug-in [...]
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This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS because before long, Strive Notes will be shut down.
Search engines exist to help users find the web content they seek. These top tips leverage search technology to help get your site to the top of Google [...]
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Thanks to the more than 50 people who came out last week to Super Third Thursday, this year’s first meeting of the Isle of Man Social media club. Our speaker was [...]
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One of the most exciting social innovations to come along for a while is iSites, a just-launched service that lets you create a self-branded iPhone or Android application in [...]
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Yesterday Chief Inspector Mark Payne of the West Midlands Police spoke to the Isle of Man Social Media Club . Following the Third Thursday meeting, he and I had a fascinating conversation about [...]
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Filed under: Media, Social Media, public relations
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Students get more than they bargain for when a Happiness Machine replaces the soda vending machine. This YouTube video from Coke has been viewed +373k times in [...]
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Social networking tools are spreading into core areas of enterprise, including the marketing and communications, human relations, and customer service [...]
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Filed under: Social Media, Strive Public Relations Limited
I started blogging at Strive Notes four years ago in early 2006 but the time has come to make a change. Business has changed. Life has changed.
I thank everyone who has been reading commenting and contributing and invite you all to join me at my new site: sherrilynnestarkie.com.
I’ll be cross posting here for next few [...]
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Filed under: Social Media, Strive Public Relations Limited
PDMS, the software development firm specialising in web development services, has forged an alliance with Sherrilynne Starkie, managing partner of Strive Public Relations, to help organisations to build, manage and engage with online communities through social computing.
As part of PDMS’ Digital Design service, the new venture provides a unique combination of deep software engineering expertise [...]
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Filed under: Social Media, Strive Public Relations Limited
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A new social networking site, MyBrandz, was launched today in Beta. The idea is to bring all brand fans together to discuss, share and update each other aboutthe brands they love.
MyBrandz places the brand at the heart of its web service – the MyBrandz Matrix – a dynamic compass mapping the brand world [...]
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Filed under: Social Media
Corporate social media use grew 14% in 2009, according to The Center for Marketing Research at the University of Massachusetts Dartmouth.
Their latest study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500.
Highlights of the report:
Social networking continues to lead the way. The technology that continues to be the [...]
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Filed under: Social Media
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Dell has been at the forefront of social media since the company first got flamed byTech blogger Jeff Jarvis a few years ago. Having learned its lessons the hard way, the now company puts social media at the centre of its whole marketing strategy.
Having already established a pretty solid track record in online [...]
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Filed under: Social Media
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I read BusinessWeek’s article ‘Beware Social media Snake Oil’ with interest because it’s a subject I’ve been thinking a lot about recently.
Over the past couple of week’s I’ve run into a few people claiming to be social media consultants who, after a few minutes discussion, reveal themselves as having not really [...]
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Filed under: Marketing, Social Media, public relations
So you’ve set up your Facebook Fanpage and are running adverts to help attract fans. Soon you’ll have a whole community queuing up to buy your products and services. Setting up a Fanpage couldn’t be easier, and becoming a fan is almost effortless…one simple click of a mouse and voila!…instant fan. The sales will be [...]
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Filed under: Social Media
The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome.
On 21 January 2010, we are kicking off the New Year with Super Third Thursday with guest speaker Chief Inspector Mark Payne of the West Midlands Police.
Chief Inspector Mark Payne is responsible for the smooth running of [...]
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Filed under: Social Media, events
Her name is Becky Cruel. She’s 14 years old and lives in the Isle of Man. And she’s a YouTube sensation…in Japan.
Inspired by reading the Japanese comic, Fruits Basket, she fell in love with Japanese culture and videos of herself dancing to songs in the Japanese anime style.
Her video has been viewed 323,000+ times [...]
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Filed under: Social Media
Yesterday we held our first open course of our workshop: Getting to grips with social media, and it was a resounding success! Twenty-four people, representing a range of industry, public and private sector and various job descriptions, turned up for this four-hour session that covered everything from the basics about tools and social platforms to [...]
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Filed under: Social Media, events, public relations
Today at our social media workshop we announced that Strive PR is forming a strategic alliance with PDMS Limited to create the Isle of Man’s premiere social media consulting service. We’ll be serving UK clients and those from further afield too!
It’s become glaringly obvious over the past several months that those professional communicators who have [...]
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Filed under: Social Media, Strive Public Relations Limited, public relations
I was chuffed when earlier this week I was included in the PR Top 100 according to Edelman’s Tweetlevel.
Crowdsurfing author David Brain explains Tweetlevel on his blog: “Yet again we brutalise complex human concepts like trust, popularity, influence and engagement with our over-simplistic (but pretty bloody clever) algorithms.”
In the post’s comments, there’s a lengthy debate [...]
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Filed under: Social Media, public relations
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