Strive PR starts by taking a good look around to determine an organisation’s reputation within their industry, its position against competitors, its essential relationships and the issues it is facing. Each organisation is unique and therefore we tailor this research, but it may include:
- Analyst research
- Competitive analysis
- Communications audits, to discover past and current messaging and communications effectiveness
- Media audits to gauge coverage of the company and related issues
- Digital footprint audits to see just where the company is online
Once the fact-finding is complete, we’ll have a very clear picture of how best to achieve an organisation’s goals. Then we get to work developing the communications plan, tactics, tools and content. This might include:
- Alliance building
- Communications tools development
- Media relations planning
- Message development
- Speaker and media training
- Social media engagement
- Speaking opportunities calendar development
- Tradeshow and event planning
Now we have a solid framework–a painstakingly planned, thoughtful programme of activities that will lay the foundations to develop beneficial relationships, raise the profile, enhance the reputation and create opportunities for success for our clients. All that is left to do is deliver the plan!