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If you have a social conscious and want to take control of the kind of web advertisements you see, help is at hand. The DoGooder, is a new browser plug-in [...]
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Filed under: Social Media
So you’ve set up your Facebook Fanpage and are running adverts to help attract fans. Soon you’ll have a whole community queuing up to buy your products and services. Setting up a Fanpage couldn’t be easier, and becoming a fan is almost effortless…one simple click of a mouse and voila!…instant fan. The sales will be [...]
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Filed under: Social Media
Remember that scene in Bridget Jones’s Diary where Daniel says, “You don’t have the faintest bloody idea of just how much trouble the company’s in. You swan in, in your short skirt and your sexy see-through blouse and fanny around with press releases.”?
My heart sank the first time I heard that dialogue. “That’s it,” I [...]
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Filed under: public relations
As global advertising revenues continue their freefall and traditional mainstream media struggle to cope in the new digital world, there’s more bad news from research company Gartner.
A newly published report projects that mobile advertising spending worldwide will grow by 74 per cent this year to $913.5 million and will accelerate in 2011 when advertisers are [...]
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Filed under: Tech Talk
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What is PR? I hear that question quite often. In fact, I ask that question often too. Usually it’s when I’m interviewing a candidate for a position at my public relations consultancy. You’d be amazed at the answers.
“PR is marketing”, is a frequent answer to which I usually reply, “Well yes and no.” [...]
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Filed under: public relations
Some top PR blogosphere content from the past few weeks:
1. Kevin Gallagher has some excellent advice about PR and marketing for cleantech startups.
2. Paul Stallard has run an very interesting interview with Digital FT’s Peter Whitehead in which Peter discusses how and why he relates to public relations professionals.
3. Here’s a very good explanation of [...]
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Filed under: public relations
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Uberpulse is running an excellent interview with Andy Lark who runs Dell’s corporate marketing. He says:
“The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of marketing mix has sort of become more and more transactional and more and more tactical in [...]
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Filed under: public relations
Some readers might say that boobs and chips are two of their favourite things. And that’s exactly what Canadian franchise New York Fries is hoping people think when they see this advert. You might think I’m about to climb up on my feminist soapbox over this one, but no. I’m just saluting great Canadian ingenuity.
Thanks [...]
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Filed under: Media
Exciting week for me so far, a promotion! And with the new job title comes a slightly new blog. Something a little different with less about what I am doing and more about what I am reading.
Bare in mind this is new to me so I am keeping it fairly simple to start with. It’s [...]
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Filed under: public relations
Can an advertising agency handle a client’s PR as well as a dedicated public relations firm can? I’m inclined to think not. Apart from the obvious divergence in required skills and talents, there is just something wrong with organising communications this way.
First of all, you lose all integrity with journalists and editors when they know you control the [...]
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Filed under: public relations
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