Posted on January 29th, 2010 by sherrilynne
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This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS because before long, Strive Notes will be shut down.
Search engines exist to help users find the web content they seek. These top tips leverage search technology to help get your site to the top of Google [...]
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Filed under: Social Media
Posted on August 12th, 2009 by sherrilynne
Next week is the third Thursday of August and that means that the Isle of Man Social Media Club is getting together for lunch at Paparazzi in Douglas.
Maybe you are trying to figure out Twitter, of have just established a Facebook Fan Page. Or maybe you’re a seasoned blogger with a long history in Digg. [...]
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Filed under: events
Posted on August 9th, 2009 by sherrilynne
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Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams. But that was before the Internet changed everything.
Now print journalists are producing video reports and podcasts. Radio and TV journalists are blogging. And then there are bloggers, who many say are a law unto themselves.
So [...]
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Filed under: Media, events, public relations
Posted on July 14th, 2009 by sherrilynne
There is a new initiative out of Isle of Man Business & Innovation Centre (IoM BIC). It’s launching the Island’s first ever business club for women.
One of the first things I did when I arrived on the Island in 2006 was look to try to connect with other women in business, but there was no such group, so [...]
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Filed under: public relations
Posted on May 25th, 2009 by sherrilynne
As it’s a bank holiday I’ve got some extra time to read up. Here’s my list of what I liked.
1. Dave Fleet asks if your organisation has multiple personalities in this thoughtful post on customer service and social media. Twitter, blogs or any online interaction can’t plug holes in your customer service provision. Work on [...]
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Filed under: public relations
Posted on May 23rd, 2009 by sherrilynne
I’m not one to blow my own horn (erm…well maybe I am guilty of that on occasion), but I have to admit I’m pretty darned pleased that Strive Notes has again made the PR Week’s Best of the Tech Blogs listing this week. I’m especially pleased to be in such great company. Two bloggers who [...]
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Filed under: public relations
Posted on May 17th, 2009 by sherrilynne
Here’s some cool stuff I saw in the PR blogosphere this week.
1. These two ladies have put together an excellent list of UK-based Mommy bloggers.
2. Bernard Lunn analyses journalism 2.0 and offers some insight into how keep quality high and monetise content.
3. Steve Rubel asks if Twitter could replace email as the way to pitch [...]
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Filed under: public relations
Posted on March 9th, 2009 by sherrilynne
Following on from the success of our first ever Super ThirdThursday in February everyone is invited to attend our lunch meeting 19 March 2009. We revert to ‘regular’ format for this one, so that means we all meet at Paparazzi in Douglas at 12.30. We had a record turnout last month so I hope all [...]
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Filed under: events, public relations
Posted on March 2nd, 2009 by sherrilynne
February was a time for love and at Strive Notes we felt it!
Derek Richardson
Charlotte Beeman
Nathan Pledger
Kyle Flaherty
B.L. Ochman
Dr. Scott Testa
Nickop
Paul Stallard
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Filed under: public relations
Posted on February 23rd, 2009 by sherrilynne
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The current tough economic times combined with an increased awareness of Web 2.0, or interactive web applications such as social networks and blogs, is driving take up of social computing among marketers, according to an insight paper just published by Forrester Research.
Last year there was an increase in the adoption of all social [...]
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Filed under: Tech Talk, public relations
Posted on February 8th, 2009 by sherrilynne
Two new bloggers joined the Isle of Man online conversation this month and I’m pleased to tell you that they are both young Strivers!
Account Assistant Charlotte Beeman (aka LottieB) is the author of Pretty Geeky, which looks at “… from make up to clothes, from careers to technology and anything and everything that’s inspiring.”
At Celebrity [...]
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Filed under: public relations
Posted on January 4th, 2009 by sherrilynne
The United States Air Force has published a great planogram on assessing social media risks. It gives an excellent roadmap on how/if to react to blog mentions that could be easily adapted to most corporates and follows many of the same principles that we use to advise our clients.
I don’t know where it was originally [...]
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Filed under: public relations
Posted on January 3rd, 2009 by sherrilynne
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There’s been some really fabulous end-of-year and forward-looking posts over the past few days. Here’s my pick of the top five (in no particular order):
1. Follow celebrities on Twitter. Fun!
2. The rise of the uber blog is predicted by Duncan Riley.
3. Steve Hodson is getting fed up with all this nattering about Twitter. [...]
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Filed under: public relations
Posted on December 15th, 2008 by sherrilynne
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Erm..no. Not by a long shot.
There’s been lots said all over the blogosphere and in Twitterland about Chris Brogan’s sponsored K-mart post. Many of the Twitteri are calling him a sell out. So I don’t need to go on about at any length, but want to add my two pennies worth.
No Chris is [...]
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Filed under: public relations
Posted on December 14th, 2008 by sherrilynne
1. Shel explains why Motrin moms really do matter. He’s right.
2. Kami is not too happy with Burg King’s new Burger Virgin campaign. “This campaign is dressed up like a documentary, but it really seems to be more an echo of the offensive but wildly popular Borat in reverse, where exploiting cultural differences was the [...]
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Filed under: public relations
Posted on December 9th, 2008 by sherrilynne
Yesterday we accidently sent a news release about a Microsoft compatible product to a reporter that covers Linux exclusively. Almost immediately we got a reply that more than a little sarcastic along with a threat to block our email.
Some might say there is no reason to be rude or hostile over a genuine mistake — [...]
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Filed under: public relations
Posted on December 7th, 2008 by sherrilynne
On the third Thursday of each month a bunch of us get together to talk about social media, (that is blogging, podcasting, online networks and communities, etc) and how we use/love it. That means on 18 December at 12.30 pm you’ll find us at Paparazzi in Douglas, and you’re invited.
You don’t have to be tops [...]
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Filed under: events
Posted on November 29th, 2008 by sherrilynne
1. Apparently the Belgian Minister of Defense thinks that blogging is a “dangerous phenomenon”. Really? Dangerous for who exactly? Fat cat politicians perhaps?
2. A tale of two long tails. One is inspirational the other, modest. Are we are turning from a mass market back into a niche nation?
3. From where does influence originate? Danny [...]
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Filed under: public relations
Posted on November 21st, 2008 by sherrilynne
I’ve just put the phone down from a bizarre conversation. Some ranting woman just tore a strip off me for a blog post I wrote in July 2006. It was hard to understand what she was saying because she was in full rant and not really explaining her self too well, but it seems that [...]
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Filed under: public relations
Posted on October 15th, 2008 by sherrilynne
Technorati is the Google of the blogging world. It’s the most comprehensive source of information on the ‘blogosphere‘ and, since 2004 the company has published an annual report which analyses the trends and themes of blogging, and this year’s study makes for interesting reading.
Technorati tracks blogs in 81 languages and bloggers from 66 countries across [...]
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Filed under: Tech Talk
Posted on September 23rd, 2008 by sherrilynne
Here is an excellent example of how having a blog can help a company in a crisis. Bill Marriott, chairman and CEO of Marriott International, has been blogging since at least January 2007. He is widely read by employees, customers and the tourism industry in general. He comments on a range of topics from employment [...]
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Filed under: public relations
Posted on September 13th, 2008 by sherrilynne
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Well that was the week that was. There’s little more to say, except here is my list of some of the blog posts I enjoyed reading the most over the past week.
1. Jeremiah Owyang makes some good points about why some start ups need to hire PR professionals.
2. Lee Hopkins gives an [...]
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Filed under: public relations
Posted on September 10th, 2008 by sherrilynne
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A blog is traditionally written by someone who knows what they’re talking about. However this blog post on blogging isn’t. I didn’t even know what blogging stood for until I recently read a book on the subject, Naked Conversations by Robert Scoble and Shel Israel.
It has opened my eyes up [...]
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Filed under: public relations
Posted on September 5th, 2008 by sherrilynne
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If you think that blogging is just for geeks and emo teens you’re wrong. Debbie Weil, renowned communications consultant and author, has put together the definitive list of 67 Big Brand Blogs. The list covers global leaders of a range of industries from Accenture in finance to technology leaders Cisco to Harley-Davidson [...]
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Filed under: public relations
Posted on August 23rd, 2008 by sherrilynne
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There is so much incredibly good content in the PR blogosphere. And, the pool keeps expanding with more people getting into it. Picking just five to highlight here is getting increasingly difficult. But here goes:
1. Chris Brogan has some excellent tips on technologies and tools that will help us all save time.
2. [...]
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Filed under: public relations
Posted on August 21st, 2008 by sherrilynne
We had a great turnout to the social media club at today’s ThirdThursday lunch in Douglas. Discussion ranged from social tools, networks, Web 3.O, corporate blogging, platforms, communications and marketing strategies and campaigns. Once again Owen has beat me to the punch so check his blog for a round up of the event.
For me [...]
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Filed under: public relations
Posted on August 14th, 2008 by sherrilynne
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According to the Social Media Club blog there are nine get togethers organised before the end of the month. All of them are in American cities, plus there is one other taking place right here in the Isle of Man.
The Isle of Man Social Media Club meets the Third Thursday of each [...]
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Filed under: Media
Posted on August 9th, 2008 by sherrilynne
Image by MariClick via Flickr
I’m rather late on this, but it doesn’t mean I don’t love you. I’m just juggling a lot these days. All you July linkers and commenters, please feel the love from Strive Notes:
Brian Boyd
Don Draper
Shill
Digglit
Leo Bottery
Rachel M. Esterline
Daryl Willcox
Babooshka
Reg Crowder
Nick Pledger
FreshNetworks Blog
Owen Cutajar
School Communications 2.0
1 Comment »
Filed under: Strive Public Relations Limited
Posted on August 2nd, 2008 by sherrilynne
Each month I do a roundup of the most popular Strive Notes posts. This month I took a different approach. Instead of looking at traffic to the site, I looked at unique visitors that clicked through to posts. It certainly shows an entirely different picture to the other method and demonstrates the ‘long tail’ of [...]
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Filed under: public relations
Posted on July 25th, 2008 by sherrilynne
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Strive PR account assistant Caroline helped out this week by shortlisting the five PR blog posts she enjoyed reading the most…
Simon Collister blogged about the pictures of the new Downing Street website are on Flickr due to their design team employing social media in their work.
Bob LeDrew explains how to expand blog contacts [...]
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Filed under: public relations