Posted on May 15th, 2010 by sherrilynne
Image by .m for matthijs via Flickr This is a cross post from our new blog at sherrilynnestarkie.com. Please reset your RSS to the new blog. Many organisations don’t want start a blog or Facebook fanpage because they’re afraid of people contributing nasty or unwelcome comments. This can be a big issue for many organisations; [...]
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Filed under: Social Media
Posted on April 4th, 2010 by sherrilynne
Image by BrittneyBush via Flickr This is a cross post from our new blog at sherrilynnestarkie.com. Please reset your RSS. Seventy per cent of public relations and communications agencies cite social media as a major cause of communications crises, according to a survey conducted by Dynamic Markets, a research consulting firm. A hundred senior PR [...]
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Filed under: public relations, Social Media
Posted on April 2nd, 2010 by sherrilynne
Image via CrunchBase This is a cross post from our new blog www.sherrilynnestarkie.com. Please reset your RSS to the new site. This is a question that many organisations are grappling with. And, after working with many organisations in various different ways my own answer to this question is that no, you can’t fully outsource social [...]
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Filed under: Social Media
Posted on February 27th, 2010 by sherrilynne
This a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS to the new site. Three out of four Fortune Global 100 companies are using social media in some way, according to a study published by Burson-Marsteller, the global PR firm. Twitter has proven the most popular with 65% of the Fortune Global [...]
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Filed under: Social Media
Posted on February 15th, 2010 by sherrilynne
This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS to the new site! If you’re already using Facebook, Twitter and email you might wonder why you’d ever want or need to get involved in Google Buzz. The new social service, launched last week, seems to mimic many of the functions [...]
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Filed under: Social Media
Posted on February 7th, 2010 by sherrilynne
This is a cross post from our new site sherrilynnestarkie.com Please point your RSS to the new site, because Strive Notes will be put to bed before long. Mark your calendar! I’m running a ‘Getting to grips with social media’ workshop on 30 March 2010. Last November’s event proved very popular. It was sold right [...]
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Filed under: events, Social Media
Posted on February 4th, 2010 by sherrilynne
This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS because Strive Notes will be shut down at the end of February 2010. If 2009 was the year of Twitter, then let 2010 be the year that social media comes of age and takes its rightful place at the centre of [...]
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Filed under: Social Media
Posted on January 26th, 2010 by sherrilynne
This is cross posted from our new blog at sherrilynnestarkie.com. Please adjust your RSS now, because before long Strive Notes will be disappearing. Thanks to the more than 50 people who came out last week to Super Third Thursday, this year’s first meeting of the Isle of Man Social media club. Our speaker was CI [...]
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Filed under: events, Social Media
Posted on December 9th, 2009 by sherrilynne
Image by virtualreality via Flickr I read BusinessWeek’s article ‘Beware Social media Snake Oil’ with interest because it’s a subject I’ve been thinking a lot about recently. Over the past couple of week’s I’ve run into a few people claiming to be social media consultants who, after a few minutes discussion, reveal themselves as having [...]
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Filed under: Marketing, public relations, Social Media
Posted on December 7th, 2009 by sherrilynne
So you’ve set up your Facebook Fanpage and are running adverts to help attract fans. Soon you’ll have a whole community queuing up to buy your products and services. Setting up a Fanpage couldn’t be easier, and becoming a fan is almost effortless…one simple click of a mouse and voila!…instant fan. The sales will be [...]
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Filed under: Social Media
Posted on December 7th, 2009 by sherrilynne
The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome. On 21 January 2010, we are kicking off the New Year with Super Third Thursday with guest speaker Chief Inspector Mark Payne of the West Midlands Police. Chief Inspector Mark Payne is responsible for the smooth running [...]
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Filed under: events, Social Media
Posted on November 25th, 2009 by sherrilynne
Yesterday we held our first open course of our workshop: Getting to grips with social media, and it was a resounding success! Twenty-four people, representing a range of industry, public and private sector and various job descriptions, turned up for this four-hour session that covered everything from the basics about tools and social platforms to [...]
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Filed under: events, public relations, Social Media
Posted on August 27th, 2009 by sherrilynne
Image via CrunchBase ‘OMG! I HATE MY JOB! My boss is a total pervvy ****** always making me do **** stuff just to **** me off. ******!’ This is the Facebook status line recently published by one not-so-motivated employee after a hard day’s toil. Unfortunately for the staff member in question, the following comment is [...]
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Filed under: Tech Talk
Posted on August 18th, 2009 by sherrilynne
Image via CrunchBase It’s been pointed out to me a few times over the last few days that within a couple of hours of my interview with Manx Radio’s Stuart Peters about Twitter, the site crashed and was down for hours. The implication is that Talking Heads audience members flocked to the microblogging site in [...]
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Filed under: Tech Talk
Posted on August 12th, 2009 by sherrilynne
Next week is the third Thursday of August and that means that the Isle of Man Social Media Club is getting together for lunch at Paparazzi in Douglas. Maybe you are trying to figure out Twitter, of have just established a Facebook Fan Page. Or maybe you’re a seasoned blogger with a long history in [...]
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Filed under: events
Posted on August 6th, 2009 by sherrilynne
Image by Getty Images via Daylife Anyone in the Isle of Man who still thinks social media is not important or that only a ‘few geeks ever pay attention to that stuff’ could learn a lesson by opening today’s newspaper, The Manx Independent. Page 3 is dominated by a story about a KSF depositor’s musical [...]
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Filed under: public relations, Social Media
Posted on August 6th, 2009 by sherrilynne
Today the UK national media were reporting that social network sites like Facebook and Twitter are no longer the preserve of the young with middle-aged people (like me!) logging into them in ever-larger numbers based on a report published by Ofcom, the communications regulator. I got a call from Manx Radio here in the Isle [...]
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Filed under: public relations, Social Media
Posted on July 14th, 2009 by sherrilynne
Michael Jackson via last.fm Some say it rivals the deaths of Diana and Elvis as a ‘remember where you were when you heard the news’ moments. For millions and millions of people around the world, hearing news of the sudden death of Michael Jackson was like hearing about an old friend. But this time it [...]
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Filed under: public relations
Posted on July 10th, 2009 by sherrilynne
Wow, time is racing by! Next week 16 July is Third Thursday in the Isle of Man and that means that everyone is invited to drop in for lunch with the Social Media Club at Paparazzi on the Promenade in Douglas 12.30 to 14.00. Anyone who is interested in Twitter, Facebook, blogging, podcasting or any [...]
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Filed under: public relations
Posted on May 19th, 2009 by sherrilynne
Image via CrunchBase Down on your luck? When looking for a job, the old adage ‘it’s who you know’ has never been more true because online social networks are rife with opportunity for job seekers. And for professional people in the Isle of Man that means LinkedIn. I’ve been on LinkedIn since early 2006, but [...]
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Filed under: public relations
Posted on May 3rd, 2009 by sherrilynne
Image by Getty Images via Daylife This morning I was dismayed, if not surprised, to see that C/net had picked up on the story about the Isle of Man’s KKK Facebook site. The story had come to my attention a few days ago via the Island grapevine and then I saw news accounts of it [...]
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Filed under: public relations
Posted on April 28th, 2009 by sherrilynne
Image by luc legay via Flickr Over the past four weeks we’ve had a student from the London Film School working in our offices. John Craine is pursuing a MA film making, but wanted to get an understanding of the PR profession. We tried to give him a chance to experience a broad range of [...]
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Filed under: public relations
Posted on April 19th, 2009 by sherrilynne
The Isle of Man Social Media Club met this week, as it always does on the Third Thursday of each month. Our group is growing and we are seeing lots of ‘just curious’ folks coming out now. No doubt this week’s Twitter exploits by Ms Winfrey and Mr Kutcher will help in spreading the social [...]
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Filed under: public relations
Posted on April 10th, 2009 by sherrilynne
Image via Wikipedia Time races by. I can’t believe it’s almost time, once again, for the Isle of Man Social Media Club’s ThirdThursday get together. We meet on the third Thursday of each month, and that means 16 April is the day! The Social Media Club’s mission is to: 1. Expand media literacy 2. Share [...]
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Filed under: public relations
Posted on March 28th, 2009 by sherrilynne
Image via CrunchBase I’ve noticed of late that my Facebook is getting weird. I don’t mean just the new layout. It’s the activity I’m seeing and my community as a whole, that are getting a bit strange. Seeing friends from high school, college, different places I’ve worked over the years alongside my kids, cousins and [...]
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Filed under: public relations
Posted on March 10th, 2009 by sherrilynne
Image via CrunchBase Branding, when done well, generates predictable attitudes and behaviours in people. So people expect Virgin to provide quality, innovative products and services and when Ryan Air hinted that they’d consider charging for the use of the toilet on their aircraft, people might have laughed at the suggestion, but no one was surprised. [...]
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Filed under: public relations, Tech Talk
Posted on March 9th, 2009 by sherrilynne
Following on from the success of our first ever Super ThirdThursday in February everyone is invited to attend our lunch meeting 19 March 2009. We revert to ‘regular’ format for this one, so that means we all meet at Paparazzi in Douglas at 12.30. We had a record turnout last month so I hope all [...]
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Filed under: events, public relations
Posted on February 21st, 2009 by sherrilynne
BusinessWeek is running an excellent article by BL Ochman entitled ‘Debunking six social media myths’. This is a must read for any organisations thinking of dipping their toes into the Web 2.0 water. Popular misconceptions include: Social media is cheap, if not free Anyone can do it You can make a big splash in a [...]
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Filed under: Media
Posted on January 26th, 2009 by sherrilynne
Image via Wikipedia For more than two years now, I’ve been banging on about the read/write web, social media and online networks in these pages in the hopes that readers will start to get as excited as I am about the new opportunities offered by Web 2.0. Finally, I’m seeing signs that enthusiasm in the [...]
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Filed under: Tech Talk
Posted on January 26th, 2009 by sherrilynne
February’s meeting of the Isle of Man Social Media club is open to all and is taking on a whole new personality. The first-ever Super ThirdThursday takes place on 19 February, 12.30 to 14.00 at the Claremont in Douglas. First of all, you don’t have to buy your own lunch because Strive PR is sponsoring [...]
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Filed under: events