Posted on January 23rd, 2010 by sherrilynne
This is a cross post from our new site sherrilynnestarkie.com. Please reset your RSS because before long we’re shutting Strive Notes down.
Yesterday Chief Inspector Mark Payne of the West Midlands Police spoke to the Isle of Man Social Media Club . Following the Third Thursday meeting, he and I had a fascinating conversation about [...]
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Filed under: Media, Social Media, public relations
Posted on August 13th, 2009 by sherrilynne
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Throughout my career I’ve been subjected to a good deal of ribbing and teasing, some of it not too good natured, that being in PR means I tell lies for living. I actually don’t find it too funny but know that people’s understanding of public relations comes from what they see from political [...]
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Filed under: public relations
Posted on August 9th, 2009 by sherrilynne
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Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams. But that was before the Internet changed everything.
Now print journalists are producing video reports and podcasts. Radio and TV journalists are blogging. And then there are bloggers, who many say are a law unto themselves.
So [...]
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Filed under: Media, events, public relations
Posted on May 25th, 2009 by sherrilynne
As it’s a bank holiday I’ve got some extra time to read up. Here’s my list of what I liked.
1. Dave Fleet asks if your organisation has multiple personalities in this thoughtful post on customer service and social media. Twitter, blogs or any online interaction can’t plug holes in your customer service provision. Work on [...]
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Filed under: public relations
Posted on May 17th, 2009 by sherrilynne
Here’s some cool stuff I saw in the PR blogosphere this week.
1. These two ladies have put together an excellent list of UK-based Mommy bloggers.
2. Bernard Lunn analyses journalism 2.0 and offers some insight into how keep quality high and monetise content.
3. Steve Rubel asks if Twitter could replace email as the way to pitch [...]
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Filed under: public relations
Posted on March 19th, 2009 by sherrilynne
I certainly enjoyed my trip to Austen’s South By Southwest Interactive festival where thousands of social media and Web 2.0 enthusiasts gathered for five days to share ideas and information. Oh and have fun. And, we mere mortals get to brush shoulders with some of the industry’s biggest names.
I’ve written a long column on the [...]
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Filed under: public relations
Posted on February 21st, 2009 by sherrilynne
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Are you studying PR, marketing, journalism or media at college or university? Are you looking for a summer job in the Isle of Man for 2009 and want to gain some relevant experience? We’d like to hear from you.
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Filed under: Strive Public Relations Limited
Posted on November 16th, 2008 by sherrilynne
1. Stephen Davies must have spent a lot of time in compiling this list of UK jounalists on Twitter.
2. Christopher Howse asks if we should abandon the use of the apostrophe. I vote no!
3. Look who made the UK top 50 PR people by Twitter influence!
4. Chris Brogan has a case study of an individual [...]
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Filed under: Media, public relations
Posted on September 10th, 2008 by sherrilynne
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A blog is traditionally written by someone who knows what they’re talking about. However this blog post on blogging isn’t. I didn’t even know what blogging stood for until I recently read a book on the subject, Naked Conversations by Robert Scoble and Shel Israel.
It has opened my eyes up [...]
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Filed under: public relations
Posted on August 23rd, 2008 by sherrilynne
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There is so much incredibly good content in the PR blogosphere. And, the pool keeps expanding with more people getting into it. Picking just five to highlight here is getting increasingly difficult. But here goes:
1. Chris Brogan has some excellent tips on technologies and tools that will help us all save time.
2. [...]
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Filed under: public relations
Posted on August 15th, 2008 by sherrilynne
Title: Managing Editor/Director/Broadcaster
Employer: Pear Publishing
Beat: Worldwide celebrity music, culture and business.
Career highlight: Oh god, I have a few! The first one was when I launched my first celeb mag back in 1997. I was still at university in Swansea. Basically, I was a typical student and I wanted to get into nightclubs/gigs for free and [...]
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Filed under: Media, public relations
Posted on June 23rd, 2008 by sherrilynne
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Some simple rules to help make a media interview as successful as possible. Have I missed anything off?
Do:
Have three positive message points
Get message points in before the interview ends
Know your stuff
Smile and be friendly
Know the format of the programme, style of the publication and of the journalist
Mention your company’s name frequently
Imagine you’re [...]
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Filed under: public relations
Posted on March 27th, 2008 by sherrilynne
No rants from me this week am afraid. With two, four day weeks in a row and the sun finally shining, what is that to rant about!?
1. So why do journalists hate PRs again? Because ‘PR eats into quality journalism’. Doesn’t stop them from using the material so can it really be that bad?
2. I [...]
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Filed under: public relations
Posted on February 12th, 2008 by sherrilynne
A bit early this time, but the rest of the week is manic so here’s my pick of great posts from the past few days:
1. If you want to make it big in journalism just take a leaf out of Julia Allison’s book. Forget the Five Ws. Today, Journalism’s About the Letter “I”
2. Cracking [...]
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Filed under: public relations
Posted on January 10th, 2008 by sherrilynne
A new week brings a new post from Jo!
1. Is PR ready for 2008? After reading this am not so sure.
2. The McCanns are in talks about bringing the story of missing Madeline to the Hollywood big screen. Apparently there trying to bring the story to a ‘bigger audience’ in attempts to find Madeline? [...]
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Filed under: public relations
Posted on October 4th, 2007 by sherrilynne
Exciting week for me so far, a promotion! And with the new job title comes a slightly new blog. Something a little different with less about what I am doing and more about what I am reading.
Bare in mind this is new to me so I am keeping it fairly simple to start with. It’s [...]
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Filed under: public relations
Posted on March 31st, 2007 by sherrilynne
Only one day late…here are highlights of my reading list of the past week. Ethics in journalism, island marketing, a self proclaimed complete wanker and communicating the value of IT are all highlighted.
1. The Press Gazette is reporting that Richard Wallace, editor of the Daily Mirror, has ‘expressed regret’ at having published pictures of [...]
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Filed under: public relations
Posted on March 9th, 2007 by sherrilynne
This week’s round up of top post from the PR/marketing blogosphere…
1. Seth Godin admits that even gurus get it wrong once in a while. Is it forward or foreword?
2. Heather Yaxley thinks that SecondLife is a faker’s paradise. Her scepticism is right on the money.
3. What skills does the journalist of the future need? Martin [...]
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Filed under: public relations
Posted on February 10th, 2007 by sherrilynne
I am fully aware that it’s actually Saturday the 10th, but work got in the way yesterday. So better late than never…here’s what I enjoyed reading this week…
1. Elinor Mills of CNET writes a good analysis of how newspapers are trying to balance reader preferences and SEO considerations when writing headlines.
2. Owen Cutajar made me [...]
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Filed under: public relations
Posted on January 5th, 2007 by sherrilynne
This popular feature returns after a bit of a break. We’re starting 2007 off with a strong line up.
1. Tony Bradley signs off as CIPR President with a post that summarises the milestones the organisation has achieved under his stewardship. He says, “So, it’s been a year in which social media has [...]
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Filed under: public relations
Posted on September 10th, 2006 by sherrilynne
Wired editor Chris Anderson gives an indepth interview to the Press Gazette’s Martin Stabe about how social media is changing the role of journalists, how news is used and valued and the future of publishing. I think it’s important information for PR professionals too. Some key points from the article:
“When you consider that the newspaper presumption [...]
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Filed under: public relations