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A blog is traditionally written by someone who knows what they’re talking about. However this blog post on blogging isn’t. I didn’t even know what blogging stood for until I recently read a book on the subject, Naked Conversations by Robert Scoble and Shel Israel.
It has opened my eyes up [...]
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There is so much incredibly good content in the PR blogosphere. And, the pool keeps expanding with more people getting into it. Picking just five to highlight here is getting increasingly difficult. But here goes:
1. Chris Brogan has some excellent tips on technologies and tools that will help us all save time.
2. [...]
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Title: Managing Editor/Director/Broadcaster
Employer: Pear Publishing
Beat: Worldwide celebrity music, culture and business.
Career highlight: Oh god, I have a few! The first one was when I launched my first celeb mag back in 1997. I was still at university in Swansea. Basically, I was a typical student and I wanted to get into nightclubs/gigs for free and [...]
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Some simple rules to help make a media interview as successful as possible. Have I missed anything off?
Do:
Have three positive message points
Get message points in before the interview ends
Know your stuff
Smile and be friendly
Know the format of the programme, style of the publication and of the journalist
Mention your company’s name frequently
Imagine you’re [...]
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No rants from me this week am afraid. With two, four day weeks in a row and the sun finally shining, what is that to rant about!?
1. So why do journalists hate PRs again? Because ‘PR eats into quality journalism’. Doesn’t stop them from using the material so can it really be that bad?
2. I [...]
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A bit early this time, but the rest of the week is manic so here’s my pick of great posts from the past few days:
1. If you want to make it big in journalism just take a leaf out of Julia Allison’s book. Forget the Five Ws. Today, Journalism’s About the Letter “I”
2. Cracking [...]
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A new week brings a new post from Jo!
1. Is PR ready for 2008? After reading this am not so sure.
2. The McCanns are in talks about bringing the story of missing Madeline to the Hollywood big screen. Apparently there trying to bring the story to a ‘bigger audience’ in attempts to find Madeline? [...]
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Exciting week for me so far, a promotion! And with the new job title comes a slightly new blog. Something a little different with less about what I am doing and more about what I am reading.
Bare in mind this is new to me so I am keeping it fairly simple to start with. It’s [...]
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Only one day late…here are highlights of my reading list of the past week. Ethics in journalism, island marketing, a self proclaimed complete wanker and communicating the value of IT are all highlighted.
1. The Press Gazette is reporting that Richard Wallace, editor of the Daily Mirror, has ‘expressed regret’ at having published pictures of [...]
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This week’s round up of top post from the PR/marketing blogosphere…
1. Seth Godin admits that even gurus get it wrong once in a while. Is it forward or foreword?
2. Heather Yaxley thinks that SecondLife is a faker’s paradise. Her scepticism is right on the money.
3. What skills does the journalist of the future need? Martin [...]
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I am fully aware that it’s actually Saturday the 10th, but work got in the way yesterday. So better late than never…here’s what I enjoyed reading this week…
1. Elinor Mills of CNET writes a good analysis of how newspapers are trying to balance reader preferences and SEO considerations when writing headlines.
2. Owen Cutajar made me [...]
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This popular feature returns after a bit of a break. We’re starting 2007 off with a strong line up.
1. Tony Bradley signs off as CIPR President with a post that summarises the milestones the organisation has achieved under his stewardship. He says, “So, it’s been a year in which social media has [...]
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Wired editor Chris Anderson gives an indepth interview to the Press Gazette’s Martin Stabe about how social media is changing the role of journalists, how news is used and valued and the future of publishing. I think it’s important information for PR professionals too. Some key points from the article:
“When you consider that the newspaper presumption [...]
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