CI Mark Payne: media and the police

This is a cross post from our new site sherrilynnestarkie.com. Please reset your RSS because before long we’re shutting Strive Notes down.
Yesterday Chief Inspector Mark Payne of the West Midlands Police spoke to the Isle of Man Social Media Club . Following the Third Thursday meeting, he and I had a fascinating conversation about [...]

Study shows PRs are not liars

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Throughout my career I’ve been subjected to a good deal of ribbing and teasing, some of it not too good natured, that being in PR means I tell lies for living.  I actually don’t find it too funny but know that people’s understanding of public relations comes from what they see from political [...]

How do the news media work?

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Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams.  But that was before the Internet changed everything.
Now print journalists are producing video reports and podcasts.  Radio and TV journalists are blogging. And then there are bloggers, who many say are a law unto themselves.
So [...]

May 25: PR top 5

As it’s a bank holiday I’ve got some extra time to read up.  Here’s my list of what I liked.
1. Dave Fleet asks if your organisation has multiple personalities in this thoughtful post on customer service and social media.  Twitter, blogs or any online interaction can’t plug holes in your customer service provision.  Work on [...]

May 17 PR top 5

Here’s some cool stuff  I saw in the PR blogosphere this week.
1. These two ladies have put together an excellent list of UK-based Mommy bloggers.
2. Bernard Lunn analyses journalism 2.0 and offers some insight into how keep quality high and monetise content.
3. Steve Rubel asks if Twitter could replace email as the way to pitch [...]

My SXSWi: video journalism

I certainly enjoyed my trip to Austen’s South By Southwest Interactive festival where thousands of social media and Web 2.0 enthusiasts gathered for five days to share ideas and information.  Oh and have fun. And, we mere mortals get to brush shoulders with some of the industry’s biggest names.
I’ve written a long column on the [...]

Strive PR seeks summer interns

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Are you studying PR, marketing, journalism or media at college or university? Are you looking for a summer job in the Isle of Man for 2009 and want to gain some relevant experience? We’d like to hear from you.

November 16th: PR top 5

1. Stephen Davies must have spent a lot of time in compiling this list of UK jounalists on Twitter.
2. Christopher Howse asks if we should abandon the use of the apostrophe.  I vote no!
3. Look who made the UK top 50 PR people by Twitter influence!
4. Chris Brogan has a case study of an individual [...]

A blog newbie on Naked Conversations

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A blog is traditionally written by someone who knows what they’re talking about. However this blog post on blogging isn’t. I didn’t even know what blogging stood for until I recently read a book on the subject, Naked Conversations by Robert Scoble and Shel Israel.
It  has opened my eyes up [...]

23 August: PR top 5

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There is so much incredibly good content in the PR blogosphere. And, the pool keeps expanding with more people getting into it.  Picking just five to highlight here is getting increasingly difficult. But here goes:
1. Chris Brogan has some excellent tips on technologies and tools that will help us all save time.
2. [...]

The Journo: Ed Pereira

Title: Managing Editor/Director/Broadcaster
Employer: Pear Publishing
Beat: Worldwide celebrity music, culture and business.
Career highlight: Oh god, I have a few! The first one was when I launched my first celeb mag back in 1997. I was still at university in Swansea. Basically, I was a typical student and I wanted to get into nightclubs/gigs for free and [...]

Dos & don’ts for media interviews

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Some simple rules to help make a media interview as successful as possible. Have I missed anything off?
Do:

Have three positive message points
Get message points in before the interview ends
Know your stuff
Smile and be friendly
Know the format of the programme, style of the publication and of the journalist
Mention your company’s name frequently
Imagine you’re [...]

March 27th: Jo’s PR Top 5

No rants from me this week am afraid. With two, four day weeks in a row and the sun finally shining, what is that to rant about!?
1. So why do journalists hate PRs again? Because ‘PR eats into quality journalism’. Doesn’t stop them from using the material so can it really be that bad?
2. I [...]

February 12: Jo’s PR top five

A bit early this time, but the rest of the week is manic so here’s my pick of great posts from the past few days:
1. If you want to make it big in journalism just take a leaf out of Julia Allison’s book. Forget the Five Ws. Today, Journalism’s About the Letter “I”

2. Cracking [...]

January 10th: Jo’s PR top five

A new week brings a new post from Jo!
1. Is PR ready for 2008? After reading this am not so sure.
2. The McCanns are in talks about bringing the story of missing Madeline to the Hollywood big screen. Apparently there trying to bring the story to a ‘bigger audience’ in attempts to find Madeline? [...]

Jo’s PR top five

Exciting week for me so far, a promotion!  And with the new job title comes a slightly new blog. Something a little different with less about what I am doing and more about what I am reading.
Bare in mind this is new to me so I am keeping it fairly simple to start with. It’s [...]

Friday’s five: 30 March

Only one day late…here are highlights of my reading list of the past week. Ethics in journalism, island marketing, a self proclaimed complete wanker and communicating the value of IT are all highlighted.
1. The Press Gazette is reporting that Richard Wallace, editor of the Daily Mirror, has ‘expressed regret’ at having published pictures of [...]

Friday’s five: March 9th

This week’s round up of top post from the PR/marketing blogosphere…
1. Seth Godin admits that even gurus get it wrong once in a while.  Is it forward or foreword?
2. Heather Yaxley thinks that SecondLife is a faker’s paradise.  Her scepticism is right on the money.
3. What skills does the journalist of the future need? Martin [...]

Friday’s Five: February 9th

I am fully aware that it’s actually Saturday the 10th, but work  got in the way yesterday.  So better late than never…here’s what I enjoyed reading this week… 
1. Elinor Mills of CNET writes a good analysis of how newspapers are trying to balance reader preferences and SEO considerations when writing headlines.
2.  Owen Cutajar made me [...]

January 5th: this week’s top 5

This popular feature returns after a bit of a break. We’re starting 2007 off with a strong line up.
1. Tony Bradley signs off as CIPR President with a post that summarises the milestones the organisation has achieved under his stewardship. He says, “So, it’s been a year in which social media has [...]

Journalists should understand “Long Tails”

Wired editor Chris Anderson gives an indepth interview to the Press Gazette’s Martin Stabe about how social media is changing the role of journalists, how news is used and valued and the future of publishing.  I think it’s important information for PR professionals too.  Some key points from the article:

“When you consider that the newspaper presumption [...]