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Uberpulse is running an excellent interview with Andy Lark who runs Dell’s corporate marketing. He says:
“The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of marketing mix has sort of become more and more transactional and more and more tactical in [...]
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Don’t be. Dosh Dosh explains why using the element of surprise in a viral campaign can significantly improve marketing effect.
“Surprise’s effects are immediate: An stronger focus of attention on the stimulus, a heightened consciousness, better retention of memory at the expense of other stimuli. All of which eventually result in [...]
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I enjoyed the simplicity behind Dr V’s blog post ‘Listening is Not Enough’. After an inspiring ‘new communications forum conference’ focusing on PR 2.0 and new communications strategies, she came back to the office bursting with ideas about the evolution of PR from media relations to relationship management. She goes on [...]
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Internet companies are holding an enormous amount of consumer data that can provide companies with deep market insight. A new study has revealed that, by tracking what individuals search for and where they go on the internet, the Googles and MSNs of this world know what people like and what is important to them. This [...]
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Following reports of Facebook’s first dip yet in UK users, 5 per cent between December and January, one may be tempted to believe that it’s a fad that has run its course.
But this slight drop follows 17 months of consecutive growth. Facebook still has 8.5 million unique users and remains the most popular social networking [...]
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It has now been 10 years since businesses started to ‘get’ the web.
Almost overnight, brochure sites started flying up and people have been taking the internet pretty seriously ever since. But has going online paid off for small and medium-sized enterprises (SMEs)?
Some say no. Cranfield University’s Professor Andrew Burke has just published a study into [...]
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Summertime and the living is easy.
This is a great time to shift down a few gears and enjoy the somewhat slower pace of business life, right? Wrong!
August is the perfect time to take a long hard look at your business and spend some time doing the things that you may have been putting off because [...]
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After a month-long absense, this favourite regular feature makes a reappearance. With travel and work commitments, I’ve been a bit lax in getting these weekly lists done. Must do better in future!
1. Susan Getgood takes a look in her crystal ball to predict the future for the newspaper publishing industry. Her take: Newspapers are not [...]
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This week’s round up of top post from the PR/marketing blogosphere…
1. Seth Godin admits that even gurus get it wrong once in a while. Is it forward or foreword?
2. Heather Yaxley thinks that SecondLife is a faker’s paradise. Her scepticism is right on the money.
3. What skills does the journalist of the future need? Martin [...]
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Sometimes getting the first paragraph down is the hardest thing about writing. Get it right, and the rest of the story will flow. Often it helps to remember the seven main lead sentence formats. Write your lead following one or two of the established frameworks, choose the one that works best, and away [...]
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Here’s another look at last months most popular Strive Notes:
5. In a weird co-incidence, it seems that January’s Top 5 made February’s Top 5.
4. PR: the lying profession? incited a lot of interest. Many comments too.
3. Influencing the blogosphere, my post about the Guardian’s story on Sway got tipped on a few blogs making it [...]
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Seth Godin has got it right, as usual. He suggests that when it comes to customer service…most companies should just start over. His message resonates with me today because of the half hour I spent with egg, the internet bank that was recently acquired by Citi, on the phone. Useless doesn’t begin to [...]
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Forrester Research recently published a study that shows that 57 per cent of companies are interested in Really Simple Syndication (RSS) as a marketing channel. The reasons stem from the clear reduction in email marketing effectiveness seen over the past few years along with the growing consumer backlash to what many see as spam.
Click here [...]
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There is a popular tech PR blog called, …the world’s leading… The name pokes fun at all those PR people who position their clients that way in news releases and other promotional copy. And, there are thousands of them; so probably more than little fun poking is in order.
But correct positioning is an important part [...]
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Seth Godin always has something interesting to say. The other day he wrote a post about the different kinds of marketing efforts that companies tend to make. We strive for No. 4, and we usually achieve No. 2, at least. I hope. It’s a good read. Take the time.
addthis_url = [...]
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Things have changed. Gone are the sky-high monthly retainers to promote ‘cool’ technologies, regardless of the revenue model, to help boost IPO valuations. Now young tech companies are unlikely to be able to afford much in the way of marketing and PR support. And typically, technical experts that may have only a vague understanding of [...]
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There’s been some interested stuff going on in the blogosphere this week: controversy, scandal and the usual mutterings. Here’s five posts I enjoyed.
1. Organ Grinder gives an overview of at the meltdown at TechCrunch UK. It’s pretty amusing stuff when you consider how much blogosphere attention has been spent on these events.
2. [...]
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Typically technology start ups are formed by techies that may have only a vague understanding of marketing and promotion. At the same time, investors are unlikely to stump up cash without healthy interest from potential customers, and if there are actually a few orders on the books, so much the better.
So I thought I’d help [...]
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Buzz Canuck demonstrates linklove and the breadth of the PR blogosphere at the same time by publishing The Power 50, Canada’s top marketing and PR blogs. No mention of Strive Notes, but I guess that’s cause I’m a long way from home. That said, I still enjoy reading many of these blogs.
HAT TIP: Drew B. [...]
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Web Host Dotster Seeks Spokesmodels I read this headline and was filled with the kind of morbid curiosity you get when passing a bad crash on the motorway. I knew I shouldn’t look, that what I would see might upset me. But I just couldn’t help myself.
And guess what? I was right. A Washington-state based [...]
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Have you heard about Google’s lawyers serving writs on major media outlets that use the word google as a verb? Elinor Mills at C/net gives the details.
But really, this must be a stunt. With the verb recently listed in the Oxford English Dictionary, surely it’s way too late to stem the tide. And, forgive me if [...]
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There has long been a rivalry between the marketers and the engineers of this world (even in my own household). Marketing often thinks about blue skies, big pictures and getting results while engineering gets into the nuts and bolts of solving problems and creating solutions. Sometimes engineering thinks of marketing as a parasite that lives [...]
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I’ve been travelling all week and unable to update my blog. It’s surprising how much I missed it, actually. Anyway this is just a quick post to do some shameless self promotion. The Isle of Man Newspapers website ran a Q&A about business blogging in which I answered some common question. Have a great weekend [...]
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What every CEO needs to know about the array of new tools that foster online collobration — and could revolutionize business. Business Week gives a very good overview of the new tools that corporate America is using to gain competitive edge. This is all relevant to British firms too.
In a separate article, Business Week gives [...]
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This quote has been stuck in my mind since I read Stuart Bruce’s post over the weekend. There are so many differences in the way PR is conducted in the UK and US, as I discovered during my stint in DC.
American PRs spend less time writing copy than their UK counterparts. They spend more time [...]
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Online study and revision tips for people working towards the Chartered Institute of Marketing professional qualification are now available free online via podcast. The 30 minute recording will help students to find out exactly what examiners are expecting of them. I’m glad to see the CIM adopting new technologies to meet members’ needs.
addthis_url [...]
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A survey out last week shows that while Fortune 1000 companies are aware of blogs and blogosphere they are failing to recognise the growing credibility of blogs as a medium and few have blogging plans or policies in place.
The Makovsky 2006 State of Corporate Blogging Survey, conducted by Harris Interactive, included a telephone survey of [...]
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Over the past four weeks, I’ve met with reps from more than a dozen technology companies in the Isle of Man. I learned that the Island boasts a broad offering of software, hosting, business continuity, telecom and other services.
But one theme that came up time and again, in these conversations, was the challenge of building business [...]
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Here’s what I’ve been reading. What have you been reading?
1. Sex in the City Pitch in which Kevin Dugan posts one the funniest party invitations I’ve ever seen. ‘I don’t remember meeting you but my invites only go to a select few…aren’t you lucky?’
2. Afraid of process? At H&K there is a discussion about how adherence to [...]
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Here’s what I’ve been reading this week. What have you been reading?
1. More subscription choices, Neville Hobson gives a good overview of the RSS tools. I was so inspired that I’ve added tons to Strive Notes. Check out the new subscribe button in the right margin.
2. So you think your a blog hotshot?, the dep [...]
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