This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS to the new site. My friend Susan Getgood is speaking on Tuesday’s Blogging with Integrity webinar, and I encourage everyone who is interested in learning what is best practice in terms of blogger outreach to check it out. Susan and I [...]
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Filed under: events, Social Media
This is a cross-post from out new site sherrilynnestarkie.com. Please reset your RSS to the new site! The Isle of Man’s International Business School has asked to me to speak at a lunchtime CPD seminar on 19 February 2010. I will cover the basics… What is social media – an overview of platforms How is [...]
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Filed under: events, Social Media
Image via CrunchBase This article is cross posted from my new site. Please readjust your RSS reader now because I’ll be shutting down Strive Notes before long and I don’t want you to get left behind. Social networking tools are spreading into core areas of enterprise, including the marketing and communications, human relations, and customer [...]
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Filed under: Social Media
I started blogging at Strive Notes four years ago in early 2006 but the time has come to make a change. Business has changed. Life has changed. I thank everyone who has been reading commenting and contributing and invite you all to join me at my new site: sherrilynnestarkie.com. I’ll be cross posting here for [...]
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Filed under: Social Media, Strive Public Relations Limited
So you’ve set up your Facebook Fanpage and are running adverts to help attract fans. Soon you’ll have a whole community queuing up to buy your products and services. Setting up a Fanpage couldn’t be easier, and becoming a fan is almost effortless…one simple click of a mouse and voila!…instant fan. The sales will be [...]
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Filed under: Social Media
Yesterday we held our first open course of our workshop: Getting to grips with social media, and it was a resounding success! Twenty-four people, representing a range of industry, public and private sector and various job descriptions, turned up for this four-hour session that covered everything from the basics about tools and social platforms to [...]
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Filed under: events, public relations, Social Media
Today at our social media workshop we announced that Strive PR is forming a strategic alliance with PDMS Limited to create the Isle of Man‘s premiere social media consulting service. We’ll be serving UK clients and those from further afield too! It’s become glaringly obvious over the past several months that those professional communicators who [...]
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Filed under: public relations, Social Media, Strive Public Relations Limited
Image by danielbroche via Flickr Researching EU regulations, speaking at community events, choosing domain names for clients. These are just three things that have been keeping this PR busy over the past week. It’s the variety that keeps the job interesting. I’d not been involved in domain names for quite some time, so it seemed [...]
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Filed under: Tech Talk
Image via Wikipedia What is PR? I hear that question quite often. In fact, I ask that question often too. Usually it’s when I’m interviewing a candidate for a position at my public relations consultancy. You’d be amazed at the answers. “PR is marketing”, is a frequent answer to which I usually reply, “Well yes [...]
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Filed under: public relations
You know, not a week goes by that I don’t hear from someone who’s interested in getting a start in PR and is wondering what it’s all about. So I thought it might be helpful to create a seminar that will answer many of the questions I hear time and again. It occurred to me [...]
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Filed under: events, public relations, writing
Some top PR blogosphere content from the past few weeks: 1. Kevin Gallagher has some excellent advice about PR and marketing for cleantech startups. 2. Paul Stallard has run an very interesting interview with Digital FT’s Peter Whitehead in which Peter discusses how and why he relates to public relations professionals. 3. Here’s a very [...]
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Filed under: public relations
Image via Wikipedia Are you studying PR, marketing, journalism or media at college or university? Are you looking for a summer job in the Isle of Man for 2009 and want to gain some relevant experience? We’d like to hear from you.
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Filed under: Strive Public Relations Limited
Scholz & Friends: “Dramatic shift in marketing reality from Michael Reissinger on Vimeo. I love this simple, humourous animation that summarises what marketing was and is now. Hat tip: Adverblog.
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Ever have a stiff and sore back the day after carrying a heavy load? How about you new parents out there … do you experience pain in your neck and shoulders from carrying your baby? Well if you do, you might consider taking an ibuprofen tablet to help sooth the symptoms. This was the hope [...]
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I enjoyed taking part in the FIR Live Panel programme today about the value of professional PR to a tech startup. The conversation stems Jason Calacanis‘s post Fire Your PR Agency. Shel and Neville asked each of the panellists to consider these questions. What’s wrong with Jason’s assertions? Well, actually I think not a lot [...]
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Filed under: public relations
1. Debbie Ng had a right rant about clients which made me laugh. I especially enjoyed the comments about the IT guy. Giggle. 2. In ‘Why you need to be looking at Twitter’, Mitch Joel explains the basics and talks about the microblogging service’s potential for organisations. 3. Donovan Sharkey’s analysis of some recent data [...]
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Image via Wikipedia Uberpulse is running an excellent interview with Andy Lark who runs Dell‘s corporate marketing. He says: “The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of marketing mix has sort of become more and more transactional and more and more tactical [...]
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Image by tychay via Flickr Don’t be. Dosh Dosh explains why using the element of surprise in a viral campaign can significantly improve marketing effect. “Surprise’s effects are immediate: An stronger focus of attention on the stimulus, a heightened consciousness, better retention of memory at the expense of other stimuli. All of which eventually result [...]
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Filed under: public relations
photo credit: tanakawho I enjoyed the simplicity behind Dr V’s blog post ‘Listening is Not Enough’. After an inspiring ‘new communications forum conference’ focusing on PR 2.0 and new communications strategies, she came back to the office bursting with ideas about the evolution of PR from media relations to relationship management. She goes on to [...]
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Filed under: public relations
Internet companies are holding an enormous amount of consumer data that can provide companies with deep market insight. A new study has revealed that, by tracking what individuals search for and where they go on the internet, the Googles and MSNs of this world know what people like and what is important to them. This [...]
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Filed under: public relations
Following reports of Facebook’s first dip yet in UK users, 5 per cent between December and January, one may be tempted to believe that it’s a fad that has run its course. But this slight drop follows 17 months of consecutive growth. Facebook still has 8.5 million unique users and remains the most popular social [...]
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Filed under: public relations
It has now been 10 years since businesses started to ‘get’ the web. Almost overnight, brochure sites started flying up and people have been taking the internet pretty seriously ever since. But has going online paid off for small and medium-sized enterprises (SMEs)? Some say no. Cranfield University’s Professor Andrew Burke has just published a [...]
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Summertime and the living is easy. This is a great time to shift down a few gears and enjoy the somewhat slower pace of business life, right? Wrong! August is the perfect time to take a long hard look at your business and spend some time doing the things that you may have been putting [...]
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Filed under: public relations
After a month-long absense, this favourite regular feature makes a reappearance. With travel and work commitments, I’ve been a bit lax in getting these weekly lists done. Must do better in future! 1. Susan Getgood takes a look in her crystal ball to predict the future for the newspaper publishing industry. Her take: Newspapers are [...]
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Filed under: public relations
This week’s round up of top post from the PR/marketing blogosphere… 1. Seth Godin admits that even gurus get it wrong once in a while. Is it forward or foreword? 2. Heather Yaxley thinks that SecondLife is a faker’s paradise. Her scepticism is right on the money. 3. What skills does the journalist of the [...]
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Filed under: public relations
Sometimes getting the first paragraph down is the hardest thing about writing. Get it right, and the rest of the story will flow. Often it helps to remember the seven main lead sentence formats. Write your lead following one or two of the established frameworks, choose the one that works best, and away you go. [...]
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Filed under: public relations
Here’s another look at last months most popular Strive Notes: 5. In a weird co-incidence, it seems that January’s Top 5 made February’s Top 5. 4. PR: the lying profession? incited a lot of interest. Many comments too. 3. Influencing the blogosphere, my post about the Guardian’s story on Sway got tipped on a few [...]
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Filed under: public relations
Seth Godin has got it right, as usual. He suggests that when it comes to customer service…most companies should just start over. His message resonates with me today because of the half hour I spent with egg, the internet bank that was recently acquired by Citi, on the phone. Useless doesn’t begin to describe the [...]
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Filed under: public relations
Forrester Research recently published a study that shows that 57 per cent of companies are interested in Really Simple Syndication (RSS) as a marketing channel. The reasons stem from the clear reduction in email marketing effectiveness seen over the past few years along with the growing consumer backlash to what many see as spam. Click [...]
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Filed under: public relations
There is a popular tech PR blog called, …the world’s leading… The name pokes fun at all those PR people who position their clients that way in news releases and other promotional copy. And, there are thousands of them; so probably more than little fun poking is in order. But correct positioning is an important [...]
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Filed under: public relations
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