Image by dullhunk via Flickr
How do newspapers choose which case studies make their pages? What’s the difference between pitching a feature to the FT and a column to the Mailon Sunday? On September 9th 2008, the folks at the:101 are giving people the opportunity to sit down with experienced BBC and national journalists to [...]
4 Comments »
Filed under: public relations
Image via Wikipedia
I just spent 3.5 hours reading PR blogs. What an excellent way to while away a cold damp Saturday morning. It’s tough to boil it down to just five favourites, but here goes.
1. Dave Jones has posted and invited us to steal his blog stats dashboard template. It seems to be a [...]
2 Comments »
Filed under: public relations
Media Week is reporting that Johnston Press, owners of Isle of Man Newspapers, has seen advertising revenues plummet by 21.0% year on year in the first seven weeks of the second half of the year.
Total revenue fell 6.3% to £293m for the first six months of 2008, year on year, while operating profit fell 15.6% [...]
No Comments »
Filed under: Media
Image via Wikipedia
It seems a whole bunch of people have their knickers in a twist about a split second view of a portrait of murderer Myra Hindley in a Visit London promotional video shown in Beijing.
A spokesperson for Boris Johnson said the use of the image is ‘deeply disturbing’.
A senior government official told Sky [...]
3 Comments »
Filed under: Media, public relations
Image via Wikipedia
There is so much incredibly good content in the PR blogosphere. And, the pool keeps expanding with more people getting into it. Picking just five to highlight here is getting increasingly difficult. But here goes:
1. Chris Brogan has some excellent tips on technologies and tools that will help us all save time.
2. [...]
No Comments »
Filed under: public relations
Image by tychay via Flickr
Don’t be. Dosh Dosh explains why using the element of surprise in a viral campaign can significantly improve marketing effect.
“Surprise’s effects are immediate: An stronger focus of attention on the stimulus, a heightened consciousness, better retention of memory at the expense of other stimuli. All of which eventually result in [...]
3 Comments »
Filed under: public relations
Title: Managing Editor/Director/Broadcaster
Employer: Pear Publishing
Beat: Worldwide celebrity music, culture and business.
Career highlight: Oh god, I have a few! The first one was when I launched my first celeb mag back in 1997. I was still at university in Swansea. Basically, I was a typical student and I wanted to get into nightclubs/gigs for free and [...]
No Comments »
Filed under: Media, public relations
Some readers might say that boobs and chips are two of their favourite things. And that’s exactly what Canadian franchise New York Fries is hoping people think when they see this advert. You might think I’m about to climb up on my feminist soapbox over this one, but no. I’m just saluting great Canadian ingenuity.
Thanks [...]
3 Comments »
Filed under: Media
Take a bit of racism, add a smidgen of sexism and mix well with one male ego. Yield: Internationally acclaimed journalist Martin Bashir.
Ok, I know I’m a bit late on this one, but I wanted add my two pennies on the incident where journalist Martin Bashir’s attempt at humour managed to offend his audience and [...]
No Comments »
Filed under: Media
Image via Wikipedia
Caroline has compile a list of the PR blogosphere content that she’s liked best over the past week:
1. Interesting post by Seth Godin about how to get people to go against the saying “If it ain’t broke, don’t fix it.”
2. Here’s some good advice from Eric Eggertson. Follow your gut.
3. Scandalous flirtation between [...]
No Comments »
Filed under: public relations
Image via Wikipedia
Some simple rules to help make a media interview as successful as possible. Have I missed anything off?
Do:
Have three positive message points
Get message points in before the interview ends
Know your stuff
Smile and be friendly
Know the format of the programme, style of the publication and of the journalist
Mention your company’s name frequently
Imagine you’re [...]
5 Comments »
Filed under: public relations
Welcome to the third installment of THE Journo, Strive Notes’s…modern day ‘meet the press’. Today I’m very pleased to feature the hard man of news from Manx Radio….Sir Stuart Peters.
Name: Stuart Peters
Title: Senior Broadcast Journalist. Producer and presenter of ‘Mandate’ - our early morning news and current affairs hour
Employer: Manx Radio
Beat: Isle of Man [...]
No Comments »
Filed under: Media
Image by jovike via Flickr
Britain’s brightest lie and they can’t spell either. That’s the conclusion you can draw from The Apprentice that speeds to its conclusion next week with four, rather than two candidates who are, the programme makers tell us, the tycoons of tomorrow.
They include Lee McQueen who’s a likeable chap, tall, good looking, [...]
3 Comments »
Filed under: Media
I know we’ve been reading a lot about bad pitches from PRs these days. How about letting some bad behaviour from journos get some air time too?! If they want us to help them do their jobs, they should show a little respect.
Dos and don’ts for jounros if you want to get the [...]
6 Comments »
Filed under: Media, public relations
This morning I had a note from local publisher Keith Uren about the launch of new magazine for the Isle of Man. It’s called Here & There and will be published monthly as the in-flight magazine for Manx2.com airlines.
Here & There will be an A5 glossy magazine published on the 1st of every month and [...]
No Comments »
Filed under: Media
Image via Wikipedia
On Friday I attended the Don’t Panic Guide To Social Media event in Marble Arch, London. On the whole it was a worthwhile outing because I learned a lot and got to meet a some very interesting people.
The event was chaired by Neville Hobson who opened with a discussion of the possibilities [...]
9 Comments »
Filed under: public relations
Imagine your spokesperson is hauled over the coals in a hostile interview for something that he never said. He holds his own in the interview but comes across looking defensive. What can you do, after the fact, to salvage the situation?
This is the exactly the challenge faced earlier this week by the PRs [...]
3 Comments »
Filed under: Media, public relations
photo credit: bryanpearson
While I am not usually one to comment about the right and wrong ways to pitch a story, Brian Solis’ post about Five Wrong Ways to Pitch RWW and One Great Way, really started the old cogs whirling.
Marshall Kirkpatrick explains the ways to increase chances of getting written about on ReadWriteWeb [...]
No Comments »
Filed under: public relations
Image via Wikipedia
Jo’s off this week so I thought I’d do a top 5 while she’s away. Lots of great content but here are my faves:
1. Communications Overtones features an excellent case study on the ROI of a social media campaign for Seaworld.
2. Marketing Pilgrim covers a lawsuit that has landed Blockbuster in court over [...]
No Comments »
Filed under: public relations
Regular readers of Strive Notes will know that I write a weekly column in the Isle of Man Examiner. It’s called Tech Talk and I focus on general technology sector news and information. On occasion local companies contact me with their news and if I think the story is interesting enough I’ll write about it. [...]
4 Comments »
Filed under: public relations
My daughter in Canada just sent me a link to a story about the Ottawa mayor getting all hot under the collar about a blog post. Her friend Darren loves to poke fun at politicians on his Apply Liberally blog.
Apparently blogger Darren McEwen had written a post accusing the mayor of misleading tax payers; [...]
No Comments »
Filed under: public relations
Following on from our redesign, Strive Notes is introducing some new regular features including ‘THe Journo’, a bit of a modern day, ‘meet the press’. I am very pleased that my Canadian colleague Reg Crowder (now working in France) has agreed to be our very first subject.
Name: Reg Crowder
Title: Freelance business journalist based [...]
1 Comment »
Filed under: Media, public relations
The Independent on Sunday’s Ian Burrell has written an excellent analysis of the UK’s TV news offerings in light of Ms Kaplinsky’s move from the BBC to Five. It’s clear that management of ‘Natasha the celebrity’ has underpinned the successful management of ‘Natasha the journalist’. Ian asks if ‘personality’ is essential in [...]
2 Comments »
Filed under: public relations
‘Web 2.0 - social media interaction ‘ the subject of the seminar I attended this lunch time, and not surprisingly, I was still focusing on some of the points and comments discussed when I sat down to write this post.
There was a real 50/50 split in the room of ‘those who do’ and those [...]
No Comments »
Filed under: public relations
“How successful the whole thing was is really for others to gauge, but from our perspective we’re just very pleased we managed it, and kept a lid on it for 10 weeks. PR and media relations are often looked down upon by the private sector, but I think we’ve shown them what we can do [...]
No Comments »
Filed under: public relations
I was discussing the convention of going ‘off the record’ with a journo friend just this week. She said she found it to be a useful tool in building rapport with a source. I said that I tell clients, ‘If you don’t want it reported; don’t say it. You can’t ask a [...]
No Comments »
Filed under: public relations
Sir Michael Jackson, the former chief of the general staff in the British army, was interviewed by Andrew Marr this morning about Prince Harry’s recent return from the front line in Afghanistan. He praised the UK media for not reporting the young prince’s tour.
I do have some sympathy for the kid. He wants to do [...]
8 Comments »
Filed under: public relations
It seems that social media has a real ‘ethics in the workplace’ divide on at the moment. At Strive PR we are encouraged to develop Facebook groups, blog and take time to learn from other’s blog posts. Some businesses are taking steps to eliminate access to social media during office hours, but should they also [...]
No Comments »
Filed under: public relations
New premises, same blog… It is however a little lengthy today, seems I have a lot to say!
1. Came across this one about Canadian programme, Breakfast T.V and it made me laugh. Although I obviously didn’t watch it, the principle is the same worldwide. People in media and PR have to be so careful of [...]
No Comments »
Filed under: public relations
According to an article in PR Week (sorry, behind firewall), we may well be heading for the death of the local newspaper. This is not a new concept. Media tycoon Sir Rupert Murdoch famously warned us back in March 2005 telling the media world ‘adopt or fail’ as he saluted the Internet as a creative, [...]
No Comments »
Filed under: public relations
Subscribe to our feed
Subscribe by Email