Posted on November 26th, 2009 by sherrilynne
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Johnston Press, parent company to the Isle of Man Newspapers, is introducing subscriptions fees on their websites in a pilot scheme starting next week.
The Worksop Guardian, Ripley & Heanor News, Northumberland Gazette, Whitby Gazette (all in England), and the Southern Reporter and Carrick Gazette (in Scotland) will restrict access to non-subscribers, in an [...]
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Filed under: Media
Posted on November 8th, 2009 by sherrilynne
It seems that journalists hate when PRs ring to follow up on an email according to a survey conducted by Iain Fleming as part of his CIPR (Chatered Institute of Public Relations Diploma) course at Queen Margaret University (thanks to Neville Hobson for pointing the story out).
The key finding: “The project also reveals that the [...]
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Filed under: Media, public relations
Posted on August 13th, 2009 by sherrilynne
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Throughout my career I’ve been subjected to a good deal of ribbing and teasing, some of it not too good natured, that being in PR means I tell lies for living. I actually don’t find it too funny but know that people’s understanding of public relations comes from what they see from political [...]
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Filed under: public relations
Posted on August 9th, 2009 by sherrilynne
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Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams. But that was before the Internet changed everything.
Now print journalists are producing video reports and podcasts. Radio and TV journalists are blogging. And then there are bloggers, who many say are a law unto themselves.
So [...]
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Filed under: Media, events, public relations
Posted on July 30th, 2009 by sherrilynne
You know, not a week goes by that I don’t hear from someone who’s interested in getting a start in PR and is wondering what it’s all about. So I thought it might be helpful to create a seminar that will answer many of the questions I hear time and again.
It occurred to me that [...]
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Filed under: events, public relations, writing
Posted on February 21st, 2009 by sherrilynne
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Are you studying PR, marketing, journalism or media at college or university? Are you looking for a summer job in the Isle of Man for 2009 and want to gain some relevant experience? We’d like to hear from you.
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Filed under: Strive Public Relations Limited
Posted on February 21st, 2009 by sherrilynne
BusinessWeek is running an excellent article by BL Ochman entitled ‘Debunking six social media myths’. This is a must read for any organisations thinking of dipping their toes into the Web 2.0 water. Popular misconceptions include:
Social media is cheap, if not free
Anyone can do it
You can make a big splash in a short time
You can [...]
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Filed under: Media
Posted on January 18th, 2009 by sherrilynne
You cannot understate the importance of role the internet plays in modern public relations. This video from RealWire succinctly explains it all.
Hat tip: Stephen Davies
The Online Media from RealWire on Vimeo.
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Filed under: public relations
Posted on November 17th, 2008 by sherrilynne
Fourteen people have confirmed that they will be attending the Isle of Man Social Media Club ThirdThursday meet up on 20 November. Nine more have said maybe! It seems that this idea is gaining momentum.
ThirdThursday is an international movement whereby folks who are interested in social media get together to talk about trends, tools, initiatives, [...]
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Filed under: events, public relations
Posted on November 14th, 2008 by sherrilynne
I’ve been to dozens of awards dinners over the years and on the whole they are generally either very tedious affairs or very boozy parties, depending on whether you’ve won an award.
Last night I had the opportunity to attend the Awards for Excellence gala in Douglas, Isle of Man. This was not your run of [...]
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Filed under: Media
Posted on October 17th, 2008 by sherrilynne
A couple of sleepless nights means that I’ve had time to catch up on my reading. Here’s some stuff I really liked.
1. Some excellent advice for PR newbies from Matthew Stibbe. Don’t ring and say, ‘Did you get the press release?’ Sound familiar anyone?
2. More good advice. How to write headlines that pop, from Flack’s [...]
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Filed under: public relations
Posted on September 17th, 2008 by sherrilynne
The third Thursday of each month, the Isle of Man Social Media Club meets. This month, Third Thursday is tomorrow, 18 September, 12.30 at Paparazzi, Douglas Promenade. Everyone is welcome. But should you come?
Anyone who is interested in journalism, publishing, communication, art, media, teaching, learning, Internet, marketing. In short, anyone who is curious about how [...]
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Filed under: Media
Posted on September 10th, 2008 by sherrilynne
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A blog is traditionally written by someone who knows what they’re talking about. However this blog post on blogging isn’t. I didn’t even know what blogging stood for until I recently read a book on the subject, Naked Conversations by Robert Scoble and Shel Israel.
It has opened my eyes up [...]
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Filed under: public relations
Posted on September 9th, 2008 by sherrilynne
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Last evening, after a pretty trying day, I spoiled myself by sitting down in a quiet room and reading the newspaper. For someone who usually only finds time to scan a website, it was a real treat. The Isle of Man Examiner is still published as a broadsheet, and I [...]
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Filed under: Media
Posted on September 3rd, 2008 by sherrilynne
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How do newspapers choose which case studies make their pages? What’s the difference between pitching a feature to the FT and a column to the Mailon Sunday? On September 9th 2008, the folks at the:101 are giving people the opportunity to sit down with experienced BBC and national journalists to [...]
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Filed under: public relations
Posted on August 30th, 2008 by sherrilynne
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I just spent 3.5 hours reading PR blogs. What an excellent way to while away a cold damp Saturday morning. It’s tough to boil it down to just five favourites, but here goes.
1. Dave Jones has posted and invited us to steal his blog stats dashboard template. It seems to be a [...]
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Filed under: public relations
Posted on August 27th, 2008 by sherrilynne
Media Week is reporting that Johnston Press, owners of Isle of Man Newspapers, has seen advertising revenues plummet by 21.0% year on year in the first seven weeks of the second half of the year.
Total revenue fell 6.3% to £293m for the first six months of 2008, year on year, while operating profit fell 15.6% [...]
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Filed under: Media
Posted on August 25th, 2008 by sherrilynne
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It seems a whole bunch of people have their knickers in a twist about a split second view of a portrait of murderer Myra Hindley in a Visit London promotional video shown in Beijing.
A spokesperson for Boris Johnson said the use of the image is ‘deeply disturbing’.
A senior government official told Sky [...]
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Filed under: Media, public relations
Posted on August 23rd, 2008 by sherrilynne
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There is so much incredibly good content in the PR blogosphere. And, the pool keeps expanding with more people getting into it. Picking just five to highlight here is getting increasingly difficult. But here goes:
1. Chris Brogan has some excellent tips on technologies and tools that will help us all save time.
2. [...]
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Filed under: public relations
Posted on August 16th, 2008 by sherrilynne
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Don’t be. Dosh Dosh explains why using the element of surprise in a viral campaign can significantly improve marketing effect.
“Surprise’s effects are immediate: An stronger focus of attention on the stimulus, a heightened consciousness, better retention of memory at the expense of other stimuli. All of which eventually result in [...]
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Filed under: public relations
Posted on August 15th, 2008 by sherrilynne
Title: Managing Editor/Director/Broadcaster
Employer: Pear Publishing
Beat: Worldwide celebrity music, culture and business.
Career highlight: Oh god, I have a few! The first one was when I launched my first celeb mag back in 1997. I was still at university in Swansea. Basically, I was a typical student and I wanted to get into nightclubs/gigs for free and [...]
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Filed under: Media, public relations
Posted on August 15th, 2008 by sherrilynne
Some readers might say that boobs and chips are two of their favourite things. And that’s exactly what Canadian franchise New York Fries is hoping people think when they see this advert. You might think I’m about to climb up on my feminist soapbox over this one, but no. I’m just saluting great Canadian ingenuity.
Thanks [...]
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Filed under: Media
Posted on August 12th, 2008 by sherrilynne
Take a bit of racism, add a smidgen of sexism and mix well with one male ego. Yield: Internationally acclaimed journalist Martin Bashir.
Ok, I know I’m a bit late on this one, but I wanted add my two pennies on the incident where journalist Martin Bashir’s attempt at humour managed to offend his audience and [...]
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Filed under: Media
Posted on August 1st, 2008 by sherrilynne
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Caroline has compile a list of the PR blogosphere content that she’s liked best over the past week:
1. Interesting post by Seth Godin about how to get people to go against the saying “If it ain’t broke, don’t fix it.”
2. Here’s some good advice from Eric Eggertson. Follow your gut.
3. Scandalous flirtation between [...]
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Filed under: public relations
Posted on June 23rd, 2008 by sherrilynne
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Some simple rules to help make a media interview as successful as possible. Have I missed anything off?
Do:
Have three positive message points
Get message points in before the interview ends
Know your stuff
Smile and be friendly
Know the format of the programme, style of the publication and of the journalist
Mention your company’s name frequently
Imagine you’re [...]
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Filed under: public relations
Posted on June 17th, 2008 by sherrilynne
Welcome to the third installment of THE Journo, Strive Notes’s…modern day ‘meet the press’. Today I’m very pleased to feature the hard man of news from Manx Radio….Sir Stuart Peters.
Name: Stuart Peters
Title: Senior Broadcast Journalist. Producer and presenter of ‘Mandate’ – our early morning news and current affairs hour
Employer: Manx Radio
Beat: Isle of Man [...]
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Filed under: Media
Posted on June 7th, 2008 by sherrilynne
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Britain’s brightest lie and they can’t spell either. That’s the conclusion you can draw from The Apprentice that speeds to its conclusion next week with four, rather than two candidates who are, the programme makers tell us, the tycoons of tomorrow.
They include Lee McQueen who’s a likeable chap, tall, good looking, [...]
3 Comments »
Filed under: Media
Posted on June 3rd, 2008 by sherrilynne
I know we’ve been reading a lot about bad pitches from PRs these days. How about letting some bad behaviour from journos get some air time too?! If they want us to help them do their jobs, they should show a little respect.
Dos and don’ts for jounros if you want to get the [...]
6 Comments »
Filed under: Media, public relations
Posted on May 30th, 2008 by sherrilynne
This morning I had a note from local publisher Keith Uren about the launch of new magazine for the Isle of Man. It’s called Here & There and will be published monthly as the in-flight magazine for Manx2.com airlines.
Here & There will be an A5 glossy magazine published on the 1st of every month and [...]
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Filed under: Media
Posted on May 25th, 2008 by sherrilynne
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On Friday I attended the Don’t Panic Guide To Social Media event in Marble Arch, London. On the whole it was a worthwhile outing because I learned a lot and got to meet a some very interesting people.
The event was chaired by Neville Hobson who opened with a discussion of the possibilities [...]
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Filed under: public relations
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