According to an article in PR Week (sorry, behind firewall), we may well be heading for the death of the local newspaper. This is not a new concept. Media tycoon Sir Rupert Murdoch famously warned us back in March 2005 telling the media world ‘adopt or fail’ as he saluted the Internet as a creative, [...]
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A new week brings a new post from Jo!
1. Is PR ready for 2008? After reading this am not so sure.
2. The McCanns are in talks about bringing the story of missing Madeline to the Hollywood big screen. Apparently there trying to bring the story to a ‘bigger audience’ in attempts to find Madeline? [...]
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Some recent announcements…
CMP Media has changed its name to CMP Technology. The publisher wants to focus on its core market, the global technology industry. At the same time, the company announced that its medical and health titles will fall under the CMPMedica brand.
The Electronic Business magazine and website have undergone a major makeover. They are adding more [...]
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Todd Defren has posted a Web 2.0-based news release template on his blog. Reaction seems to be generally positive, with some taking a “wait and see” attitude.
The idea is to ensure all new media needs are met with one document. It’s a good idea and should cut down on some to-ing and fro-ing during the [...]
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Yuk Yuk Yuk….did you hear the one about the BBC research assistant that put a cabbie on air instead of the ’subject expert’? Apparently the cab driver was waiting in the reception to pick the expert up after his interview. Somehow the driver ended up on air giving his opinion on music downloading… Hat tip [...]
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I wanted to point out story from the BBC that looks at the trust people put in media. It’s the findings of a study that found, on the whole, people tend to trust what the media tells them more than what their governments tell them. More than 10k people in 10 countries were surveyed.
Just three [...]
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