Had a great time at the Claremont Hotel in Douglas tonight. They are launching their newly refurbished conference facilities and a new state-of-the-art boardroom facility and invited people to come along to take a look and have a taste of the menu on offer. The facilities are really great…fantastic IT infrastructure and presentation kit. The [...]
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We’ve published an e-newsletter for those who may not be using RSS and newsfeeds, but would still be interested in reading our news and information about media, marketing and communications.
If you’re getting Strive Notes via RSS and don’t wish to receive the newsletter, just send a message and we’ll remove you from the list. Or, [...]
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1. Rohit has a right good rant about Kellogg’s Lego Fun Snacks. Why do people hate marketers?
2. Jeremiah gives a interesting explanation of how VCs and tech analysts are similar yet different in their perspectives when engaging with entrepreneurs.
3. Chris Brogan has an excellent discussion going about defining web authority. There’s a lot of comments [...]
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Thanks to everyone who came out to today’s Isle of Man Social Media Club Third Thursday lunch. We covered everything from libel to Graffiti to Podcasting to Technorati to the need for a great foodie blog in the Isle of Man. As always I learned a lot. I hope you all did too. See the [...]
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The third Thursday of each month, the Isle of Man Social Media Club meets. This month, Third Thursday is tomorrow, 18 September, 12.30 at Paparazzi, Douglas Promenade. Everyone is welcome. But should you come?
Anyone who is interested in journalism, publishing, communication, art, media, teaching, learning, Internet, marketing. In short, anyone who is curious about how [...]
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Well that was the week that was. There’s little more to say, except here is my list of some of the blog posts I enjoyed reading the most over the past week.
1. Jeremiah Owyang makes some good points about why some start ups need to hire PR professionals.
2. Lee Hopkins gives an [...]
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I learned a lot more about how the Internet impacts public relations this week. Here are my picks of the best stories:
1. Ten ways to measure the ROI of social media; Charles Helfin has some really good advice on evaluation.
2. Susan Getgood points us to some excellent Internet [...]
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If you think that blogging is just for geeks and emo teens you’re wrong. Debbie Weil, renowned communications consultant and author, has put together the definitive list of 67 Big Brand Blogs. The list covers global leaders of a range of industries from Accenture in finance to technology leaders Cisco to Harley-Davidson [...]
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How do newspapers choose which case studies make their pages? What’s the difference between pitching a feature to the FT and a column to the Mailon Sunday? On September 9th 2008, the folks at the:101 are giving people the opportunity to sit down with experienced BBC and national journalists to [...]
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With many global brands such as Ford, Coke and Harvard Business School getting into it, blogging has gone quite mainstream, in the USA at least.
But the corporate world is now just waking up the world of microblogging, Twitter, Plurk and Spoink, if you like. So when Exxon Mobil jumped into [...]
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I just spent 3.5 hours reading PR blogs. What an excellent way to while away a cold damp Saturday morning. It’s tough to boil it down to just five favourites, but here goes.
1. Dave Jones has posted and invited us to steal his blog stats dashboard template. It seems to be a [...]
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It seems a whole bunch of people have their knickers in a twist about a split second view of a portrait of murderer Myra Hindley in a Visit London promotional video shown in Beijing.
A spokesperson for Boris Johnson said the use of the image is ‘deeply disturbing’.
A senior government official told Sky [...]
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There is so much incredibly good content in the PR blogosphere. And, the pool keeps expanding with more people getting into it. Picking just five to highlight here is getting increasingly difficult. But here goes:
1. Chris Brogan has some excellent tips on technologies and tools that will help us all save time.
2. [...]
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Strive Notes has being going strong for more than two years now and I’m still enjoying publishing it and I hope readers enjoy it too. But I know that not everyone out there as up to speed as some on how to use RSS and newsfeeds. So we’ve been sending out a monthly e-newsletters [...]
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Recently returned from London two traumas affronted me: first, my daughter’s UFO broke, so had to be returned; second, and more importantly, when returning it to the store whence it came, Harrods, I realised the world’s most famous store has lost its apostrophe!
Diligently adding the apostrophe throughout the refund request letter, it [...]
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We had a great turnout to the social media club at today’s ThirdThursday lunch in Douglas. Discussion ranged from social tools, networks, Web 3.O, corporate blogging, platforms, communications and marketing strategies and campaigns. Once again Owen has beat me to the punch so check his blog for a round up of the event.
For me [...]
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Uberpulse is running an excellent interview with Andy Lark who runs Dell’s corporate marketing. He says:
“The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of marketing mix has sort of become more and more transactional and more and more tactical in [...]
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Don’t be. Dosh Dosh explains why using the element of surprise in a viral campaign can significantly improve marketing effect.
“Surprise’s effects are immediate: An stronger focus of attention on the stimulus, a heightened consciousness, better retention of memory at the expense of other stimuli. All of which eventually result in [...]
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Title: Managing Editor/Director/Broadcaster
Employer: Pear Publishing
Beat: Worldwide celebrity music, culture and business.
Career highlight: Oh god, I have a few! The first one was when I launched my first celeb mag back in 1997. I was still at university in Swansea. Basically, I was a typical student and I wanted to get into nightclubs/gigs for free and [...]
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Having your ears on really works when it comes to social media. I’m always telling the clients that the at the very least they should be monitoring the blogosphere. I say, “if someone was throwing a dinner party and your customers, staff, shareholders, competitors were all going to be there, wouldn’t you like to hear [...]
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Take a bit of racism, add a smidgen of sexism and mix well with one male ego. Yield: Internationally acclaimed journalist Martin Bashir.
Ok, I know I’m a bit late on this one, but I wanted add my two pennies on the incident where journalist Martin Bashir’s attempt at humour managed to offend his audience and [...]
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I was just reading Sally Whittle’s post about how ‘clients suck’ and was reminded of an incident this week. Sally’s premise is that it’s hard to deal with some client’s egos. My response is client ego becomes less of an issue as you become more experienced and skilled in PR consulting. [...]
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Each month I do a roundup of the most popular Strive Notes posts. This month I took a different approach. Instead of looking at traffic to the site, I looked at unique visitors that clicked through to posts. It certainly shows an entirely different picture to the other method and demonstrates the ‘long tail’ of [...]
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Caroline has compile a list of the PR blogosphere content that she’s liked best over the past week:
1. Interesting post by Seth Godin about how to get people to go against the saying “If it ain’t broke, don’t fix it.”
2. Here’s some good advice from Eric Eggertson. Follow your gut.
3. Scandalous flirtation between [...]
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Suppose you invested a million dollars in staging a huge corporate event and only 100 people showed up?
You’d be disappointed no doubt, and you’d be asking the organisers for a good explanation!
But this is exactly what’s happening to many companies who are making a huge investment in online social networks, according to a study by [...]
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Apparently Max Clifford had been advising, on a pro bono basis, Robert Murat, the man who for a time was at the centre of the investigation of the disappearance of Madeleine McCann.
This week, Murat received a payout of £500k from the British media for publishing unfounded accusations about him. He has also [...]
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Strive PR account assistant Caroline helped out this week by shortlisting the five PR blog posts she enjoyed reading the most…
Simon Collister blogged about the pictures of the new Downing Street website are on Flickr due to their design team employing social media in their work.
Bob LeDrew explains how to expand blog contacts [...]
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We’ve been publishing our blog Strive Notes for more than two years to highlight news and views about important media issues and the public relations profession. On the whole the blog has been successful in achieving our marketing goals, but I recognise that there is a significant proportion people in our community that may [...]
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Jim Kukral believes so. He cites these reasons: ”
The a-list died because of social networking tools. It used to be that connecting with thousands of people could only be done if you had massive reach like an a-lister. However, with tools like Friendfeed and Twitter, anyone can reach out and “friend” up with [...]
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Today was the inaugural ThirdThursday meeting of the Isle of Man Social Media Club. A small, but enthusiastic group of bloggers and people interested in social networks came out to Paparazzi in Douglas. The idea of today’s lunch was to get a feel for how much interest there is in the subject. Discussion ranged from [...]
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