Image by .m for matthijs via Flickr This is a cross post from our new blog at sherrilynnestarkie.com. Please reset your RSS to the new blog. Many organisations don’t want start a blog or Facebook fanpage because they’re afraid of people contributing nasty or unwelcome comments. This can be a big issue for many organisations; [...]
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Image by BrittneyBush via Flickr This is a cross post from our new blog at sherrilynnestarkie.com. Please reset your RSS. Seventy per cent of public relations and communications agencies cite social media as a major cause of communications crises, according to a survey conducted by Dynamic Markets, a research consulting firm. A hundred senior PR [...]
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This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS to the new site. My friend Susan Getgood is speaking on Tuesday’s Blogging with Integrity webinar, and I encourage everyone who is interested in learning what is best practice in terms of blogger outreach to check it out. Susan and I [...]
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Filed under: events, Social Media
Image via CrunchBase This is a cross post from our new blog www.sherrilynnestarkie.com. Please reset your RSS to the new site. This is a question that many organisations are grappling with. And, after working with many organisations in various different ways my own answer to this question is that no, you can’t fully outsource social [...]
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This is a cross post from our new blog at sherrilynnestarkie.com . Please reset your RSS to the new site. When is comes to apportioning blame for the current economic recession, it seems that bankers are getting the lion’s share, according to a PR Week survey carried out by research company OnePoll. In fact, 72% [...]
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This is a cross-post from out new site sherrilynnestarkie.com. Please reset your RSS to the new site! The Isle of Man’s International Business School has asked to me to speak at a lunchtime CPD seminar on 19 February 2010. I will cover the basics… What is social media – an overview of platforms How is [...]
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This video is cross posted from my new site. Please reset your RSS now because I’ll be shutting Strive Notes down before long and I don’t want you to get left behind.
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Filed under: Social Media, Strive Public Relations Limited
I started blogging at Strive Notes four years ago in early 2006 but the time has come to make a change. Business has changed. Life has changed. I thank everyone who has been reading commenting and contributing and invite you all to join me at my new site: sherrilynnestarkie.com. I’ll be cross posting here for [...]
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Filed under: Social Media, Strive Public Relations Limited
Fourteen staff and friends of Strive PR recently visited Tracey Bell’s Super clinic to raise £180 for the Mayoress’ Charity Appeal. We toured the newly opened, state-of-the-art facility and enjoyed an evening of luxury including free treatments and demonstrations (and a glass or two or of bubbly). Tracey Bell donated 20% of all sales made [...]
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So you’ve set up your Facebook Fanpage and are running adverts to help attract fans. Soon you’ll have a whole community queuing up to buy your products and services. Setting up a Fanpage couldn’t be easier, and becoming a fan is almost effortless…one simple click of a mouse and voila!…instant fan. The sales will be [...]
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The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox, the Isle of Man printing and stationery company, was issued this week. This story is my editorial contribution. They say that when you laugh the world laughs with you and when you cry you cry alone. But during these recessionary [...]
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Yesterday we held our first open course of our workshop: Getting to grips with social media, and it was a resounding success! Twenty-four people, representing a range of industry, public and private sector and various job descriptions, turned up for this four-hour session that covered everything from the basics about tools and social platforms to [...]
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Lansons Communications Chief Executive Officer Tony Langham addressed a meeting of the Isle of Man’s Chartered Institute of Marketing group. He gave an overview of the work his firm is carrying out on behalf of the Isle of Man government; a 16-person media relations team is trying to raise awareness of the Island as a [...]
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Today at our social media workshop we announced that Strive PR is forming a strategic alliance with PDMS Limited to create the Isle of Man‘s premiere social media consulting service. We’ll be serving UK clients and those from further afield too! It’s become glaringly obvious over the past several months that those professional communicators who [...]
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Filed under: public relations, Social Media, Strive Public Relations Limited
I was chuffed when earlier this week I was included in the PR Top 100 according to Edelman’s Tweetlevel. Crowdsurfing author David Brain explains Tweetlevel on his blog: “Yet again we brutalise complex human concepts like trust, popularity, influence and engagement with our over-simplistic (but pretty bloody clever) algorithms.” In the post’s comments, there’s a [...]
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Remember that scene in Bridget Jones’s Diary where Daniel says, “You don’t have the faintest bloody idea of just how much trouble the company’s in. You swan in, in your short skirt and your sexy see-through blouse and fanny around with press releases.”? My heart sank the first time I heard that dialogue. “That’s it,” [...]
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It seems that journalists hate when PRs ring to follow up on an email according to a survey conducted by Iain Fleming as part of his CIPR (Chatered Institute of Public Relations Diploma) course at Queen Margaret University (thanks to Neville Hobson for pointing the story out). The key finding: “The project also reveals that [...]
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Filed under: Media, public relations
After an embarrassingly long absence due to family and business circumstances too numerous to mention, we finally have the return of the PR Top 5. Here’s what I’ve been loving this week! 1. When PR 2.0′s Brian Solis talks, people listen. And when he talks about news release embargoes (always favourite link bait subject), people [...]
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I was in Ottawa for a couple of weeks and Joseph Thornley of Thornley Fallis was kind enough to invite me along to the Ottawa Third Tuesday meet up. Nevermind, it was on the fourth Friday of October, it was still a great event with more than 75 people turning up for breakfast. I [...]
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Filed under: events, public relations, Social Media
Public relations is all about cocktail parties, fashion shows and lunching with ‘the press’, right? Wrong! Yes there is a social element to job, but don’t underestimate the talents and skills required to be successful as a public relations professional. First of all there are the hard skills that are fundamental. First among these is [...]
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Image via Wikipedia Throughout my career I’ve been subjected to a good deal of ribbing and teasing, some of it not too good natured, that being in PR means I tell lies for living. I actually don’t find it too funny but know that people’s understanding of public relations comes from what they see from [...]
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Image via Wikipedia Time was, when asked this questions, I’d start to recite deadlines, copy guidelines and descriptions of newsroom teams. But that was before the Internet changed everything. Now print journalists are producing video reports and podcasts. Radio and TV journalists are blogging. And then there are bloggers, who many say are a law [...]
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Filed under: events, Media, public relations
Image by Getty Images via Daylife Anyone in the Isle of Man who still thinks social media is not important or that only a ‘few geeks ever pay attention to that stuff’ could learn a lesson by opening today’s newspaper, The Manx Independent. Page 3 is dominated by a story about a KSF depositor’s musical [...]
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To be successful in public relations, you need to know which people you need to reach and how to communicate with them. Get this wrong, and you might as well forget the whole campaign. Correctly defining the target audience is the key because you’ll more than likely need to communicate differently with each group, depending [...]
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Image via Wikipedia What is PR? I hear that question quite often. In fact, I ask that question often too. Usually it’s when I’m interviewing a candidate for a position at my public relations consultancy. You’d be amazed at the answers. “PR is marketing”, is a frequent answer to which I usually reply, “Well yes [...]
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You know, not a week goes by that I don’t hear from someone who’s interested in getting a start in PR and is wondering what it’s all about. So I thought it might be helpful to create a seminar that will answer many of the questions I hear time and again. It occurred to me [...]
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Filed under: events, public relations, writing
Senior Account Executive This is excellent opportunity to join the Island’s only strategic communications agency. Ideally you will have a PR degree and 24 months experience gained within a similar environment and will have worked with technology clients. You should have strong B2B experience, good commercial awareness, strong writing skills and ability to produce a [...]
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Filed under: Strive Public Relations Limited
Wow, time is racing by! Next week 16 July is Third Thursday in the Isle of Man and that means that everyone is invited to drop in for lunch with the Social Media Club at Paparazzi on the Promenade in Douglas 12.30 to 14.00. Anyone who is interested in Twitter, Facebook, blogging, podcasting or any [...]
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A lot of people in the Isle of Man are quite excited about the Government’s initiative to help get Island retailers online. There’s been some negative publicity about the e-commerce platform that’s been selected and since I write about technology on these pages every week, I’ve been following the story with interest. For someone in [...]
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Image of Social Media Club TT Festival 2009 is in full swing here in the Isle of Man, but next week it will be back to work and normal life. So hopefully everyone will have time to turn up at Paparazzi for the Social Media Club‘s Third Thursday get together. Each month, the Island’s bloggers, [...]
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