Posted on September 26th, 2008 by sherrilynne
Want a free ticket to the upcoming Web 2.0 Expo Europe? It’s taking place in Berlin on October 21-23. The three-day conference and exhibition is for designers and developers, product managers, entrepreneurs, VCs, marketers, business strategists and anyone passionate about creating a better web ecosystem. You get free entry to all conference sessions, workshops and [...]
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Filed under: public relations
Posted on September 20th, 2008 by sherrilynne
We’ve recently welcomed a new voice in social media to the Isle of Man. Derek ‘The Bandit’ Richardson has just relocated from South Africa and you’ll soon be hearing him at weekends on 3FM. But when he’s not entertaining Island residents with his take on dance music, he’s pretty busy online. He’s got two podcasts: [...]
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Filed under: Media, public relations
Posted on September 13th, 2008 by sherrilynne
Image via Wikipedia
Well that was the week that was. There’s little more to say, except here is my list of some of the blog posts I enjoyed reading the most over the past week.
1. Jeremiah Owyang makes some good points about why some start ups need to hire PR professionals.
2. Lee Hopkins gives an [...]
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Filed under: public relations
Posted on September 10th, 2008 by Melanie
Image by marketingfacts via Flickr
A blog is traditionally written by someone who knows what they’re talking about. However this blog post on blogging isn’t. I didn’t even know what blogging stood for until I recently read a book on the subject, Naked Conversations by Robert Scoble and Shel Israel.
It has opened my eyes up [...]
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Filed under: public relations
Posted on September 7th, 2008 by sherrilynne
Image by Stuck in Customs via Flickr
I learned a lot more about how the Internet impacts public relations this week. Here are my picks of the best stories:
1. Ten ways to measure the ROI of social media; Charles Helfin has some really good advice on evaluation.
2. Susan Getgood points us to some excellent Internet [...]
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Filed under: public relations
Posted on August 2nd, 2008 by sherrilynne
Are you a recent PR graduate or do have you recently gained a CIPR diploma? Perhaps you’ve earned a degree in journalism, media studies or English? If you’ve answered yes to any of these questions and are looking to take your first step in a PR career we might have just the [...]
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Filed under: public relations
Posted on August 1st, 2008 by sherrilynne
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Caroline has compile a list of the PR blogosphere content that she’s liked best over the past week:
1. Interesting post by Seth Godin about how to get people to go against the saying “If it ain’t broke, don’t fix it.”
2. Here’s some good advice from Eric Eggertson. Follow your gut.
3. Scandalous flirtation between [...]
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Filed under: public relations
Posted on July 27th, 2008 by sherrilynne
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Apparently Max Clifford had been advising, on a pro bono basis, Robert Murat, the man who for a time was at the centre of the investigation of the disappearance of Madeleine McCann.
This week, Murat received a payout of £500k from the British media for publishing unfounded accusations about him. He has also [...]
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Filed under: public relations
Posted on July 25th, 2008 by sherrilynne
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Strive PR account assistant Caroline helped out this week by shortlisting the five PR blog posts she enjoyed reading the most…
Simon Collister blogged about the pictures of the new Downing Street website are on Flickr due to their design team employing social media in their work.
Bob LeDrew explains how to expand blog contacts [...]
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Filed under: public relations
Posted on June 21st, 2008 by sherrilynne
Every weekend I look forward to sipping a cup of java and reading the UK public relations profession’s trade mag, PR Week. I love it; I really do. It’s chock full of interesting stories about the business I’m so passionate about. There is news, campaign case studies, media profiles and collection of columnists worth reading. [...]
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Filed under: Media, public relations
Posted on June 8th, 2008 by sherrilynne
Here’s some of the posts I enjoyed the most over the past week. They are not in any particular order of importance but are all interesting to me. I hope they are to you too.
1. It looks like the beleaguered Mr. Brown has been knocked back by Ogilvy UK. They say his fees are ’small [...]
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Filed under: public relations
Posted on June 5th, 2008 by sherrilynne
Whoa! It’s been a busy month with lots of activity at Strive Notes. You may have noticed a new badge in the right margin at the bottom. Strive is climbing the ranks in the PR Friendly Index and we are very proud to be recognised as of the most popular PR blogs. Thanks to everyone [...]
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Filed under: public relations
Posted on June 5th, 2008 by sherrilynne
Here’s a little explanation about why I wrote the dos & don’ts post earlier this week.
At the end of each month, those of us in the PR consulting business go through a self-flagellation exercised called ‘compiling activity reports’. It’s a tortuous affair where we take a look back over the past four weeks and draw [...]
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Filed under: public relations
Posted on June 3rd, 2008 by sherrilynne
I know we’ve been reading a lot about bad pitches from PRs these days. How about letting some bad behaviour from journos get some air time too?! If they want us to help them do their jobs, they should show a little respect.
Dos and don’ts for jounros if you want to get the [...]
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Filed under: Media, public relations
Posted on May 25th, 2008 by sherrilynne
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On Friday I attended the Don’t Panic Guide To Social Media event in Marble Arch, London. On the whole it was a worthwhile outing because I learned a lot and got to meet a some very interesting people.
The event was chaired by Neville Hobson who opened with a discussion of the possibilities [...]
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Filed under: public relations
Posted on May 18th, 2008 by sherrilynne
Imagine your spokesperson is hauled over the coals in a hostile interview for something that he never said. He holds his own in the interview but comes across looking defensive. What can you do, after the fact, to salvage the situation?
This is the exactly the challenge faced earlier this week by the PRs [...]
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Filed under: Media, public relations
Posted on May 17th, 2008 by sherrilynne
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I see in PR Week that the charity Samaritans have enlisted the services of Pete Doherty to publicise a celebrity football game this weekend.
On the surface it seems like a good idea. Using established musician to promote is service to young people is an excellent strategy for Samaritans, who provide free, confidential emotional [...]
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Filed under: public relations
Posted on May 15th, 2008 by Jo
Well, I am moving on to pastures new and this is my last Top Five for Strive PR, I hope you like it!
1. I couldn’t agree more with these seven PR promises (especially numbers six and seven) and the comments from Cortland Coleman and Rob Jewell that follow. The advice offered by [...]
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Filed under: public relations
Posted on May 14th, 2008 by sherrilynne
THE Journo is a recurring feature on Strive Notes…a kind of modern day ‘meet the press’. With this installment I am very happy to welcome tech and biz freelancer and entrepreneur…Sally Whittle.
Name: Sally Whittle
Title: Freelance journalist
Employer: I write for a mixture of magazines, newspapers, trade mags,
websites and commercial clients. I also run pitching workshops [...]
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Filed under: Media
Posted on May 11th, 2008 by sherrilynne
I’ve just spent a few minutes to update Strive Notes’ blogroll to reflect the sites that I’m actually reading regularly. I should have done this ages ago.
I don’t think I’m alone in this neglect. These lists change all the time as new bloggers come along and others let their blogs die. Keeping these links up [...]
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Filed under: public relations
Posted on May 10th, 2008 by sherrilynne
About a month a go I’d made the decision to change a few things to see what happens. I’d cut back on my volunteer and charity work, outsourced some admin, taken a breather on business development activity and refocused my attention on core services.
I could not possibly have predicted the quick and profound effect these [...]
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Filed under: Strive Public Relations Limited, public relations
Posted on May 9th, 2008 by Jo
My penultimate top 5 blog post for May!
1. The Truth About PR People is that We Often Tell the Truth. This blog is linked to a story from Ad week about a bogus blog in the USA. Students of Hunter College in New York invented a girl (Cee) who launched an online appeal for a [...]
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Filed under: public relations
Posted on May 7th, 2008 by Jo
Obviously using the right language always matters, but as Peter comments here, ‘why write two words when you can write one’.
Grammar is important, but if a journalist were to reject a news release because of one little error, I would think that more him foolish then the person who wrote it in the [...]
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Filed under: public relations
Posted on May 4th, 2008 by sherrilynne
Writing these link love posts after the end of each month really reminds me why I enjoy keeping Strive Notes alive. It reminds me what a broad and varied community we are apart of and I’m grateful to everyone who takes part.
photo credit: [177]
Commenters:
Lori
Rachel
Alex
Nathan X3
Mark
Owen
Leo
Bob x2
Rita
Sallie
Neville
Stephen
Mike
And linkers:
Getting Ink
A Step Ahead
JLo Stalker
A Step Ahead
Ugh!! Greymatter [...]
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Filed under: public relations
Posted on May 3rd, 2008 by sherrilynne
Another month is gone already and summer is upon us. April was a great month at Strive Notes with the highest monthly traffic in almost a year. Here are posts which had the most views:
5. Could OS provide the answer? This Tech Talk column looks at how two of the British political parties are striving [...]
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Filed under: public relations
Posted on May 1st, 2008 by Jo
photo credit: radiogabba
I have been away recently and so not been blogging on Strive Notes much. So after a short ‘break’ here is my top 5!
1. Shel Holtz believes that unless media relations is the only thing your PR has ever done, then PR is a two way street, not a one-way street. [...]
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Filed under: public relations
Posted on April 29th, 2008 by sherrilynne
I found myself blasting out an email to the team today to remind them of some fundamentals. It occurred to me that I should wrap it into a blog post for future reference.
If the target publication is a broadsheet, a news release can have up to 500 words. For a tabloid, keep it to 300 [...]
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Filed under: public relations
Posted on April 29th, 2008 by Deana
photo credit: tanakawho
I enjoyed the simplicity behind Dr V’s blog post ‘Listening is Not Enough’. After an inspiring ‘new communications forum conference’ focusing on PR 2.0 and new communications strategies, she came back to the office bursting with ideas about the evolution of PR from media relations to relationship management. She goes on [...]
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Filed under: public relations
Posted on April 27th, 2008 by sherrilynne
I’ve just booked to attend the Don’t Panic Guide to Social Media conference taking place in London 23 May at the Regents Park Marriott. The one-day conference has a great line up of speakers: Sam Barratt of Oxfam, Kerry Bridge of Dell, Robin Goad of Hitwise, Graham Goodkind of Frank PR, Marshall Manson of Edelman, [...]
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Filed under: public relations
Posted on April 26th, 2008 by sherrilynne
photo credit: albertini
Jo is off until next week. Until then you’re stuck with my PR top 5. Enjoy!
1. Leo suggests that you shouldn’t take notes during a meeting so that you free your mind to truly listen to the discussion. I’m not so sure. I can’t remember a single thing after five minutes if [...]
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Filed under: public relations