Posted on December 29th, 2007 by sherrilynne
As the year draws to a close, many industry pundits are taking some time to peer into their crystal balls to make predictions for the year ahead.
One technology that had a lot of hype in 2007 is destined for great things next year. Research firm Gartner predicts that virtual worlds will have a significant impact [...]
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Posted on June 3rd, 2007 by sherrilynne
The Telegraph’s Chris Stevens has an interesting article about how people are taking real life vices into virtual worlds. He says, “What began as an idyllic retreat for gamers and sci-fi fans has begun to sprout rotten polygons. From real-life murders and underground sweatshops, to money-laundering [...]
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Posted on April 3rd, 2007 by sherrilynne
They say investing in property is like putting money in the bank. Does this still hold true when the real estate isn’t land, bricks and mortar but is little more than a few pixels in a virtual world?
One of America’s largest estate agents, Coldwell Banker, is setting up in Second Life, an online virutal [...]
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Posted on March 9th, 2007 by sherrilynne
This week’s round up of top post from the PR/marketing blogosphere…
1. Seth Godin admits that even gurus get it wrong once in a while. Is it forward or foreword?
2. Heather Yaxley thinks that SecondLife is a faker’s paradise. Her scepticism is right on the money.
3. What skills does the journalist of the future need? Martin [...]
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Posted on January 12th, 2007 by sherrilynne
There was tons of great reading in the PR blogosphere this week, but I managed to hone down my faves to just five.
1. Angie Jeffrey asks does volume matter when it comes to media coverage? The answer? Yes. She links to an interesting white paper on the IPR site too.
2. Shane [...]
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Posted on October 7th, 2006 by sherrilynne
Meeting of PR and marketing communicators in Second Life
Thursday, 12 October, 2006, we will meet at Text 100 island in Second Life from 21:00 to 22:00 BST(UK), networking will begin at 20:30 BST.
Get all the info at Communications Overtones. See you there!
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Posted on September 12th, 2006 by sherrilynne
If there was ever any doubt that Second Life is going mainstream, there is none now. BBC Breakfast did a spot on the virtual world this morning, including conducting an interview in Second Life. Duran Duran’s Second Life concert, shoe shopping and stop at BBC Radio 1’s second life presence are all highlighted. Check out [...]
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Posted on August 9th, 2006 by sherrilynne
I’ve been reading about Second Life all over the PR blogosphere, and although I recognise that its an interesting new concept, I had mentally dismissed it as being just a little too geeky for me.
That was until I read on the BBC News website that Duran Duran is planning to hold virtual gigs in Second [...]
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