Posted on September 29th, 2008 by sherrilynne
Markettools has just released a report that reveals that more than two-thirds (68 percent) of online adults say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions.
It’s more evidence that organisations, especially companies who sell products or services need to get serious about [...]
1 Comment »
Filed under: public relations
Posted on September 20th, 2008 by sherrilynne
We’ve recently welcomed a new voice in social media to the Isle of Man. Derek ‘The Bandit’ Richardson has just relocated from South Africa and you’ll soon be hearing him at weekends on 3FM. But when he’s not entertaining Island residents with his take on dance music, he’s pretty busy online. He’s got two podcasts: [...]
2 Comments »
Filed under: Media, public relations
Posted on September 18th, 2008 by sherrilynne
Thanks to everyone who came out to today’s Isle of Man Social Media Club Third Thursday lunch. We covered everything from libel to Graffiti to Podcasting to Technorati to the need for a great foodie blog in the Isle of Man. As always I learned a lot. I hope you all did too. See the [...]
4 Comments »
Filed under: Strive Public Relations Limited
Posted on September 17th, 2008 by sherrilynne
The third Thursday of each month, the Isle of Man Social Media Club meets. This month, Third Thursday is tomorrow, 18 September, 12.30 at Paparazzi, Douglas Promenade. Everyone is welcome. But should you come?
Anyone who is interested in journalism, publishing, communication, art, media, teaching, learning, Internet, marketing. In short, anyone who is curious about how [...]
No Comments »
Filed under: Media
Posted on September 13th, 2008 by sherrilynne
Image via Wikipedia
Well that was the week that was. There’s little more to say, except here is my list of some of the blog posts I enjoyed reading the most over the past week.
1. Jeremiah Owyang makes some good points about why some start ups need to hire PR professionals.
2. Lee Hopkins gives an [...]
1 Comment »
Filed under: public relations
Posted on September 7th, 2008 by sherrilynne
Image by Stuck in Customs via Flickr
I learned a lot more about how the Internet impacts public relations this week. Here are my picks of the best stories:
1. Ten ways to measure the ROI of social media; Charles Helfin has some really good advice on evaluation.
2. Susan Getgood points us to some excellent Internet [...]
No Comments »
Filed under: public relations
Posted on August 31st, 2008 by sherrilynne
Jeff Pulver is encouraging us to take part in Blogday 2008 and I figure why not? It’s a great way for us all to check out different blogs and maybe learn a thing or two. So here are my five blogs (non-PR) to celebrate BlogDay.
1. Special Little People provides aromatherapy products for children. Blogger Janine [...]
No Comments »
Filed under: writing
Posted on August 26th, 2008 by sherrilynne
Further to my recent post on how easy it is to use RSS. The guys at CommonCraft have just released this short how to video for Google Reader. Enjoy.
Related articles by Zemanta
Google Reader users: a favour…
addthis_url = ‘http%3A%2F%2Fstrivepr.com%2F2008%2F08%2F26%2Fhow-to-use-google-reader%2F’;
addthis_title = ‘How+to+use+Google+Reader’;
addthis_pub = ‘Sherrilynne’;
4 Comments »
Filed under: public relations
Posted on August 21st, 2008 by sherrilynne
We had a great turnout to the social media club at today’s ThirdThursday lunch in Douglas. Discussion ranged from social tools, networks, Web 3.O, corporate blogging, platforms, communications and marketing strategies and campaigns. Once again Owen has beat me to the punch so check his blog for a round up of the event.
For me [...]
4 Comments »
Filed under: public relations
Posted on August 18th, 2008 by sherrilynne
Image via Wikipedia
Uberpulse is running an excellent interview with Andy Lark who runs Dell’s corporate marketing. He says:
“The social media stuff is probably the most important we do today, from a marketing stand point. The other elements of marketing mix has sort of become more and more transactional and more and more tactical in [...]
6 Comments »
Filed under: public relations
Posted on August 14th, 2008 by sherrilynne
Image via Wikipedia
According to the Social Media Club blog there are nine get togethers organised before the end of the month. All of them are in American cities, plus there is one other taking place right here in the Isle of Man.
The Isle of Man Social Media Club meets the Third Thursday of each [...]
No Comments »
Filed under: Media
Posted on August 9th, 2008 by sherrilynne
Image by MariClick via Flickr
I’m rather late on this, but it doesn’t mean I don’t love you. I’m just juggling a lot these days. All you July linkers and commenters, please feel the love from Strive Notes:
Brian Boyd
Don Draper
Shill
Digglit
Leo Bottery
Rachel M. Esterline
Daryl Willcox
Babooshka
Reg Crowder
Nick Pledger
FreshNetworks Blog
Owen Cutajar
School Communications 2.0
[...]
1 Comment »
Filed under: Strive Public Relations Limited
Posted on August 7th, 2008 by sherrilynne
Last month saw the inaugural meeting of the Isle of Man Social Media Club and a group of blogging enthusiasts and social-media-curious individuals got together to talk about Web 2.0 technologies and how we use them.
The next meet up is 21 August. Everyone is welcome! It takes place at Paparazzi in Douglas at [...]
3 Comments »
Filed under: public relations
Posted on July 29th, 2008 by sherrilynne
Suppose you invested a million dollars in staging a huge corporate event and only 100 people showed up?
You’d be disappointed no doubt, and you’d be asking the organisers for a good explanation!
But this is exactly what’s happening to many companies who are making a huge investment in online social networks, according to a study by [...]
7 Comments »
Filed under: Tech Talk
Posted on July 17th, 2008 by sherrilynne
Today was the inaugural ThirdThursday meeting of the Isle of Man Social Media Club. A small, but enthusiastic group of bloggers and people interested in social networks came out to Paparazzi in Douglas. The idea of today’s lunch was to get a feel for how much interest there is in the subject. Discussion ranged from [...]
2 Comments »
Filed under: public relations
Posted on July 16th, 2008 by sherrilynne
Wow. There are a LOT of people coming to ThirdThursday tomorrow. I’m really excited that so many people are interested in taking part.
Just show up at Paparazzi in Douglas at 12.30 tomorrow. There is no strict agenda. I just want to gauge interest in future events and see what topics people would like to explore [...]
No Comments »
Filed under: public relations
Posted on July 16th, 2008 by sherrilynne
Image via Wikipedia
The Buzzmakr blog has a great post about Digg! shouts. Writer Natitude says, “My Digg ‘friends’ don’t seem to understand that if I vote for every single submission, it’s going to mean nothing. Shout me the ones you really like or want to go and I’d be happy to vote for it (as [...]
1 Comment »
Filed under: public relations
Posted on June 20th, 2008 by sherrilynne
Hello all you Isle of Man bloggers, would be bloggers and online marketers out there! If you’re like me, you want to be able to put a face to the name to the growing number of people online in the Isle of Man. I think it’s high time we formed our own Third Thursday Social [...]
18 Comments »
Filed under: Strive Public Relations Limited, public relations
Posted on June 8th, 2008 by sherrilynne
Here’s some of the posts I enjoyed the most over the past week. They are not in any particular order of importance but are all interesting to me. I hope they are to you too.
1. It looks like the beleaguered Mr. Brown has been knocked back by Ogilvy UK. They say his fees are ’small [...]
2 Comments »
Filed under: public relations
Posted on May 25th, 2008 by sherrilynne
Image via Wikipedia
On Friday I attended the Don’t Panic Guide To Social Media event in Marble Arch, London. On the whole it was a worthwhile outing because I learned a lot and got to meet a some very interesting people.
The event was chaired by Neville Hobson who opened with a discussion of the possibilities [...]
9 Comments »
Filed under: public relations
Posted on May 1st, 2008 by sherrilynne
photo credit: karenchu121
You might have decided that social networks like Facebook are not relevant to your company. You might think that you don’t know enough about it to get involved. But here’s a story I heard yesterday, which explains why every company needs to take social networks seriously.
A young intern from our office [...]
2 Comments »
Filed under: public relations
Posted on April 19th, 2008 by sherrilynne
Image via Wikipedia
Jo’s off this week so I thought I’d do a top 5 while she’s away. Lots of great content but here are my faves:
1. Communications Overtones features an excellent case study on the ROI of a social media campaign for Seaworld.
2. Marketing Pilgrim covers a lawsuit that has landed Blockbuster in court over [...]
No Comments »
Filed under: public relations
Posted on April 5th, 2008 by sherrilynne
We had a lot of fun in March getting ready for our revamp at Strive Notes. But we made time to develop a lot of great content too. Here’s the month’s most popular posts:
5. Nextgen Facebook, a Tech Talk column that looks at services for advertisers.
4. Google Apps: productivity boon, another Tech Talk column about [...]
No Comments »
Filed under: Strive Public Relations Limited
Posted on March 28th, 2008 by sherrilynne
Source: Shutterstock
Imagine somebody is having a dinner party – inviting your customers, staff, shareholders and regulators – and you are not there.
That is the scenario Strive PR’s managing partner Sherrilynne Starkie laid before those attending a professional development seminar at the International Business School on March 17.
All of these people have links to you and [...]
No Comments »
Filed under: public relations
Posted on March 27th, 2008 by Jo
No rants from me this week am afraid. With two, four day weeks in a row and the sun finally shining, what is that to rant about!?
1. So why do journalists hate PRs again? Because ‘PR eats into quality journalism’. Doesn’t stop them from using the material so can it really be that bad?
2. I [...]
3 Comments »
Filed under: public relations
Posted on March 21st, 2008 by Deana
I was gripped when I came across the post by Lee Hopkins entitled ‘Social networks on mobiles will dwarf Facebook’ he goes on to explain that “the days of clunky old social computer-based social networks and joining in the conversation whilst wearing garden gloves and pretending to barbecue your flower stand are long gone. [...]
1 Comment »
Filed under: public relations
Posted on March 11th, 2008 by sherrilynne
Following reports of Facebook’s first dip yet in UK users, 5 per cent between December and January, one may be tempted to believe that it’s a fad that has run its course.
But this slight drop follows 17 months of consecutive growth. Facebook still has 8.5 million unique users and remains the most popular social networking [...]
1 Comment »
Filed under: public relations
Posted on March 10th, 2008 by Deana
‘Web 2.0 - social media interaction ‘ the subject of the seminar I attended this lunch time, and not surprisingly, I was still focusing on some of the points and comments discussed when I sat down to write this post.
There was a real 50/50 split in the room of ‘those who do’ and those [...]
No Comments »
Filed under: public relations
Posted on March 8th, 2008 by sherrilynne
The people at the Isle of Man International Business School have asked me to run a couple of seminars about social media and how it can benefit organisations. We’re looking at a couple of case studies focusing on customers, shareholders and the local community.
These lunchtime seminars take place on 10 and 17 March are designed [...]
No Comments »
Filed under: public relations
Posted on March 4th, 2008 by sherrilynne
When starting out in business here, it does not take too long to figure out that everyone knows somebody involved in, who is knowledgeable about or who can influence some aspect of every single deal you are involved in.
If you want to be successful here, you need to be aware of the various networks that [...]
2 Comments »
Filed under: public relations
Subscribe to our feed
Subscribe by Email
