TV v Internet: how to get the vote out

Image by dhammza via Flickr

This is a cross post from our new blog sherrilynnestarkie.com. Please reset your RSS to the new site.
The leaders of the UK’s three main political parties have all agreed to participate in television debates in the lead up to the May election. Most pundits [...]

Foursquare video

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I’ve been trying out Foursquare recently.  It’s a social network that taps into location-based services.  It’s early days for Foursquare, but I think the idea has legs.  It works much like the other social nets; [...]

Large companies are into social media

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Three out of four Fortune Global 100 companies are using social media in some way, according to a study  published by Burson-Marsteller, the global PR firm.
Twitter has proven the most popular with 65% of the Fortune Global [...]

Lunchtime social media seminar in the Isle of Man

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The Isle of Man’s International Business School has asked to me to speak at a lunchtime CPD seminar on 19 February 2010.   I will cover the basics…

What is social media – an overview of platforms
How is [...]

Workshop: Getting to grips with Social Media

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Mark your calendar!  I’m running a ‘Getting to grips with social media’ workshop on 30 March 2010.  Last November’s event proved very popular. It was sold [...]

Social media goes mainstream

This is a cross post from our new blog sherrilynnestarkie.com.  Please reset your RSS because Strive Notes will be shut down at the end of February 2010.
If 2009 was the year of Twitter, then let 2010 be the year that social media comes of age and takes its rightful place at the centre of [...]

Doing good online made easy

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If you have a social conscious and want to take control of the kind of web advertisements you see, help is at hand.  The DoGooder, is a new browser plug-in [...]

CI Mark Payne: media and the police

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Yesterday Chief Inspector Mark Payne of the West Midlands Police spoke to the Isle of Man Social Media Club . Following the Third Thursday meeting, he and I had a fascinating conversation about [...]

Coke’s viral Happiness Machine

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Students get more than they bargain for when a Happiness Machine replaces the soda vending machine.  This YouTube video from Coke has been viewed  +373k times in [...]

Social computing spreads across the enterprise

Image via CrunchBase

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Social networking tools are spreading into core areas of enterprise, including the marketing and communications, human relations, and customer service [...]

Video: joint venture with PDMS

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Moving blog; adjust your RSS

I started blogging at Strive Notes four years ago in early 2006 but the time has come to make a change.  Business has changed.  Life has changed. 
I thank everyone who has been reading commenting and contributing and invite you all to join me at my new site:  sherrilynnestarkie.com.
I’ll be cross posting here for next few [...]

Joint venture with PDMS

PDMS, the software development firm specialising in web development services, has forged an alliance with Sherrilynne Starkie, managing partner of Strive Public Relations, to help organisations to build, manage and engage with online communities through social computing.
As part of PDMS’ Digital Design service, the new venture provides a unique combination of deep software engineering expertise [...]

Corporate social media use grows

Corporate social media use grew 14% in 2009, according to The Center for Marketing Research at the University of Massachusetts Dartmouth.
Their latest study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500.
Highlights of the report:

Social networking continues to lead the way. The technology that continues to be the [...]

Dell demonstrates social media ROI

Image via Wikipedia

Dell has been at the forefront of social media since the company first got flamed byTech blogger Jeff Jarvis a few years ago.  Having learned its lessons the hard way, the now company puts social media at the centre of its whole marketing strategy.
Having already established a pretty solid track record in online [...]

Social media and selling snake oil

Image by virtualreality via Flickr

I read BusinessWeek’s article ‘Beware Social media Snake Oil’ with interest because it’s a subject I’ve been thinking a lot about recently.
Over the past couple of week’s I’ve run into a few people claiming to be social media consultants who, after a few minutes discussion,  reveal themselves  as having not really [...]

Super Third Thursday for social media club

The Isle of Man Social Media Club meets the third Thursday of each month and everyone is welcome.
On 21 January 2010, we are kicking off the New Year with Super Third Thursday with guest speaker Chief Inspector Mark Payne of the West Midlands Police.

Chief Inspector Mark Payne is responsible for the smooth running of [...]

Isle of Man girl becomes a YouTube star

Her name is Becky Cruel.   She’s 14 years old and lives in the Isle of Man.  And she’s a YouTube sensation…in Japan.
Inspired by reading the Japanese comic, Fruits Basket, she fell in love with Japanese culture and videos of herself dancing to songs in the Japanese anime style.
Her video has been viewed 323,000+ times [...]

Lansons Communications chief at CIM Isle of Man

Lansons Communications Chief Executive Officer Tony Langham addressed a meeting of the Isle of Man’s Chartered Institute of Marketing group.  He gave an overview of the work his firm is carrying out on behalf of the Isle of Man government; a 16-person media relations team is trying to raise awareness of the Island as a [...]

Changes for Strive PR

Today at our social media workshop we announced that Strive PR is forming a strategic alliance with PDMS Limited to create the Isle of Man’s premiere social media consulting service. We’ll be serving UK clients and those from further afield too!
It’s become glaringly obvious over the past several months that those professional communicators who have [...]

Measuring Twitter influence

I was chuffed when earlier this week I was included in the PR Top 100 according to Edelman’s Tweetlevel.
Crowdsurfing author David Brain explains Tweetlevel on his blog: “Yet again we brutalise complex human concepts like trust, popularity, influence and engagement with our over-simplistic (but pretty bloody clever) algorithms.”
In the post’s comments, there’s a lengthy debate [...]

November 5th: PR top 5

After an embarrassingly long absence due to family and business circumstances too numerous to mention, we finally have the return of the PR Top 5.  Here’s what I’ve been loving this week!
1. When PR 2.0’s Brian Solis talks, people listen. And when he talks about news release embargoes (always favourite link bait subject), people comment [...]

PR and social media evaluation

I was in Ottawa for a couple of weeks and Joseph Thornley of Thornley Fallis was kind enough to invite me along to the Ottawa Third Tuesday meet up.  Nevermind,  it was on the fourth Friday of October, it was still a great event with more than 75 people turning up for breakfast.   I [...]

United Way: The next generation

The United Way is a Canadian charity that plays a key role in bringing the whole Ottawa community together to change lives.  I had the chance, many years ago, to see the United Way up close and personal.  Last night I was lucky enough to be invited to attend SchmoozeFest 09, an event staged by [...]

Isle of Man Social Media Club

I was pretty disappointed that we didn’t manage to organise a Third Thursday meeting of the Isle of Man Social Media Club in October.  I’ve been off the Island a lot lately and @OwenC who is usually able to deputise for me, was slightly preoccupied with the arrival of his new twin daughter and son. [...]

Social networks hit the headlines

Image by Getty Images via Daylife

Anyone in the Isle of Man who still thinks social media is not important or that only a ‘few geeks ever pay attention to that stuff’ could learn a lesson by opening today’s newspaper, The Manx Independent. 
Page 3 is dominated by a story about a KSF depositor’s musical protest that [...]

Third Thursday July

Strive PR is hiring! SAE

Senior Account Executive
This is excellent opportunity to join the Island’s only strategic communications agency. Ideally you will have a PR degree and 24 months experience gained within a similar environment and will have worked with technology clients. You should have strong B2B experience, good commercial awareness, strong writing skills and ability to produce a range [...]

16 July, Third Thursday Social Media Club

Wow, time is racing by!  Next week 16 July is Third Thursday in the Isle of Man and that means that everyone is invited to drop in for lunch with the Social Media Club at Paparazzi on the Promenade in Douglas 12.30 to 14.00.
Anyone who is interested in Twitter, Facebook, blogging, podcasting or any online [...]

Social Media Club IoM: Third Thursday 18 June

Image of Social Media Club

TT Festival 2009 is in full swing here in the Isle of Man, but next week it will be back to work and normal life.  So hopefully everyone will have time to turn up at Paparazzi for the Social Media Club’s Third Thursday get together.
Each month, the Island’s bloggers, Twitterers, Facebookers [...]