Jo’s PR top five

Exciting week for me so far, a promotion!  And with the new job title comes a slightly new blog. Something a little different with less about what I am doing and more about what I am reading.
Bare in mind this is new to me so I am keeping it fairly simple to start with. It’s [...]

The news release is dead…long live…

Todd  Defren has posted a Web 2.0-based news release template on his blog.  Reaction seems to be generally positive, with some taking a “wait and see” attitude.
The idea is to ensure all new media needs are met with one document. It’s a good idea and should cut down on some to-ing and fro-ing during the [...]

Womenomics: The next 10 years

“Arguably, women are now the most powerful engine of global growth.”  So says The Economist in its recent look at women and world econcomy.  (12 April 2006)
I’m sure all you female Strivers are saying, “So, tell us something we don’t already know.”  The article cites statistics that prove that more women are in paid work [...]

This week’s top 5 postings…

Here are my favourite postings for this week. Once again, these are in no particular order…
1. Technorati Indexing MySpace Blogs, Aaron Brazell is worried the blogosphere is getting too crowded and that quality is suffering. I think maybe he worries too much.
2. How can you not Google yourself?  Here, Josh Hallett talks about keeping an eye [...]

Blogging dogs and other considerations

The blog on Are we giving away too much? seems to have hit a nerve with more of you weighing in than on any previous Strive Notes blog.  Interestingly enough, two commenters were dogs.  Is Strive Notes the first blog to attract comments from dogs?  Probably not. Are we the first ones to attract PR dogs?  [...]

Bang the drum!

Happy St. Patrick’s Day!  Everyone’s a little bit Irish today. I know the Brits will largely ignore the occasion, the Yanks may raise a green beer or two at lunch, the Canadians have taken the day off and are already propping up some bar.  We, in the Isle of Man, plan to join in on festivities [...]

Podcasting and PR

Podcasting has implications for public relations professionals.  Creating audio content for a target audience to listen to when they want and where they want to opens up a lot of opportunities for us and our clients. 
On the surface, Podcasting gives PRs another tool.  Creating audio files to push on RSS feeds is a great way to [...]

A novel approach to virtuality

It seems that fellow Ottawan, author Margaret Atwood, buys into the virtual way of doing business, in a really big way.  Her company has created a technology that will allow her to attend book signings around the world, greet fans and personally dedicate copies of her latest novels, all from the comfort of her own [...]