Top 10 words to get attention

Posted on November 19th, 2006 by graham

In the PR biz you need to write persuasive copy to grab the attention of editors, reporters and all readers in general.  We can borrow some of the tried and true tactics used by our cousins in the advertising profession.  Here’s a list of the top ten most attention grabbing words used in advertising copy.  Use them in press releases to boost hit rates.new

1. Introducing

2. Proven

3. New

4. How to

5. Free

6. Results

7. Guarantee

8. Now

9. Save

10. Money 

Filed under: public relations

One Response to “Top 10 words to get attention”

  1. DofAM , on November 28th, 2006 at 3:56 am Said:

    You’ve just demonstrated why advertising is not considered a credibility enhancer.

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