Strive Notes

After a month-long absense, this favourite regular feature makes a reappearance.  With travel and work commitments, I’ve been a bit lax in getting these weekly lists done.  Must do better in future!

1. Susan Getgood takes a look in her crystal ball to predict the future for the newspaper publishing industry. Her take: Newspapers are not just for bird cages and puppies.

2. Knowing when it’s time to quit! Guy Kawasaki interviews Seth Godin about his new book, The Dip, A Little Book That Teaches You When To Quit (And When To Stick). Seth says:

“Here’s what we know: it’s easy to record and print a CD and hard to make a hit. Easy to write a book and hard to make it a bestseller. Easy to build a website and hard to create a viral success. We also know, and I hope Dick Cheney now knows, that it’s easy to invade a country and hard to be a successful invader and to dominate and change a culture.”

3.  Kami Huyse has put together a useful post that categorises all the various interactive social media.  We now have seven boxes to tick. It should prove to be a useful resource for consultants and clients alike.

4.  On MarketingProfs:DailyFix, Scott Baradell reminds us about Eight Telltale Signs That Your Press Release Is Bullsh*t. This should be required reading for clients because they are usually the ones that insist this BS goes in. The comments are really interesting, especially the one about keeping press releases to 250 words. That would solve alot.

5. Techcruch points out how AOL is copying Yahoo! with its newly announced homepage.  They say that immitation is his the highest form of flattery, but this is ridiculous.

And what dear Strivers, have you all been reading?

Filed under: public relations