Strive Notes

I am still here so guess I must be doing something right, and the Strive team can’t be all that scary. Admittedly I have had a short escape to the sun, but with the start a new month and the onset of Autumn, the trees are turning rustic, to match my tan, and I am raring to go.

In the world of PR everyone has so much to communicate in blogs, press, internet, news, a far cry from the secretive world of advertising and media where things are kept under hats for fear of the “others” following up on leads first. So I am especially keen to learn more of creativity in public relations. After experiencing the “oh another PR consultant!” calls to the media I am looking for that WOW factor.

What makes people want to take a call the first time round? Life is shallow, all about first impressions. Yet on the phone and on email there are no cheeky smiles, no the eye contact. What sets us apart when we are not communicating face to face?

Filed under: public relations